Market Sales Rep II

Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

Why work for Dawn Foods?

• Industry-leading health insurance on Day 1
• Competitive pay
• 401(K) + company match
• 10 Paid Company Holidays
• Paid Time Off
• Professional training
• Family-owned business over 100 years in service
• Opportunity for career advancement, working as part of an empowering workforce

About the role

The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role focuses on further developing the territory by prospecting and generating new business, expanding existing accounts, while actively promoting Dawn’s full portfolio of products, services, and digital tools, including online ordering and payment platforms. MSRs operate with a high degree of autonomy, manage a defined customer base, and report directly to a Market Sales Manager. The compensation structure includes a competitive base salary plus commission.

Work Environment & Travel Requirements

• Remote position with regular field travel, including occasional overnights
• Expectation to attend quarterly sales meetings at the Denver Distribution Center
• Supports the Albuquerque-Santa Fe territory, covering approximately a 250-mile span
• Candidates must reside within Albuquerque, Santa Fe, or the surrounding area (relocation assistance not available)

Responsibilities

Customer Relationships, Development, & Sales Growth

• Build and maintain strong, consultative relationships with bakery customers
• Develop new business opportunities and expand territory coverage through strategic prospecting, new customer acquisition, and market expansion initiatives
• Drive profitable sales growth by strengthening existing customer relationships and minimizing lost business
• Focus on driving new business development to gain new customers
• Deliver on-site consultations and provide expert product and service recommendations tailored to customer needs
• Promote and represent the full Dawn value proposition, including products, services, and digital tools

Sales Selling & Account Management

• Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn’s pricing models
• Understand and communicate Dawn’s credit policies and payment terms to customers
• Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities

Technology & Digital Engagement

• Promote and demonstrate Dawn’s online ordering platform to drive adoption and customer engagement
• Document sales activities and manage your pipeline using Salesforce CRM
• Educate customers on digital tools, including Dawn’s payment portal

Collaboration & Operational Support

• Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment
• Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses

Continuous Learning & Company Culture

• Participate in training and experiential learning to enhance product knowledge and sales capabilities
• Apply learning in customer interactions to drive results
• Demonstrate Dawn’s core values and contribute to the Dawn Circle of Excellence
• Other duties as assigned

Requirements

• High School Diploma or General Education Degree (GED) required
• Bachelor's Degree in Business, Sales, Marketing, Culinary Arts, or similar preferred
• Minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development
• Consultative sales experience with B2B foodservice or similar distribution models
• Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations strongly preferred
• Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools
• Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach
• Analytical mindset with the ability to calculate sales margins and assess profitability
• Results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes
• Bilingual in English and Spanish strongly preferred

Physical Demands & Work Environment

• Required to use motor coordination with arm, hand, finger, and leg dexterity
• Required to exert physical effort in handling objects up to 25 pounds
• Note: The level of physical effort may vary from site to site and in some cases be greater or lesser than documented here

Benefits

• Comprehensive health and well-being coverage
• Competitive compensation packages
• Award-winning benefit offerings
• Generous 401(k) matching program
• Tuition assistance and educational programs

Pay

The base salary for this position is $61,100-$101,830 with incentive eligibility.