Market Research Analyst or Senior Analyst, Technology Practice

About the Role

NRG is seeking a Research Analyst or Senior Analyst to join our Technology research practice. In this role, you’ll collaborate with some of the world’s most influential brands shaping the future of technology. Our team stays at the forefront of innovation—whether exploring what the next generation of technology might look like, reimagining beloved products, diving deep into the evolving role of AI, and beyond. You will support a wide range of initiatives across the full project lifecycle from survey design to report delivery.

Responsibilities

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis, and storytelling. Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing, and segmentation.
• Translate data into clear, actionable insights and recommendations through visual, creative, and story-driven reports.
• Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking, and proofing reports and presentations for accuracy.
• Partner closely with internal teams (programming, fieldwork, data processing, design) to keep projects moving forward on tight timelines.
• Leverage AI-enabled approaches to enhance the speed, scale, and depth of insight generation across research and storytelling.

Requirements

• Prior internship or work experience in market research or consumer insights.
• Strong writing and storytelling skills to connect the dots and turn complex research findings into clear, compelling narratives.
• Curious and future-minded, with a genuine interest in understanding what makes consumers tick and asking “what’s changing?” and “what’s next?”
• Ability to translate consumer insights into strategic implications for technology clients.
• Natural problem solver with a solution-oriented mindset.
• Comfortable working with both structured (data and hard numbers) and unstructured (interviews and qualitative) data.
• Experience visualizing data with tools such as Excel and PowerPoint.
• Familiarity with data analysis techniques such as statistical significance testing, correlation analysis, multivariate analysis (e.g., cluster/segmentation analysis), and conjoint/discrete choice analysis. Experience with SPSS, Q, or advanced analytics is a plus.
• Experience using AI tools and thoughtful about how AI can enhance insight work.
• Self-starter with strong internal motivation to deliver high-quality work despite challenges.
• Excellent verbal communication skills, with the ability to ask questions and share your point of view clearly and succinctly.
• Hawk-eyed attention to detail, ensuring high levels of quality control and reporting accuracy.
• Team player who collaborates well within and across teams, welcomes feedback, and has a zest for learning and growing.
• B.A./B.S. degree in Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics, or a related field.

Benefits

• Flexible/Remote work with optional usage of offices in Culver City or New York.
• Unlimited PTO, volunteer days, and a generous number of recharge days, including a full office closure during the week of Christmas and New Year’s.
• Medical, Dental, and Vision Insurance Plans.
• 401K with company match.
• Generous paid Parental Leave.
• Regular performance evaluations with opportunities for promotions and merit increases.
• Educational and training reimbursement plan, plus other professional development opportunities.
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets, and more).
• Resources available for mental health, inclusive care, and family building.
• Company-wide employee recognition program (NRGratitude).
• Regular team/company events and activities, including annual summer and holiday parties.
• Pet-friendly headquarters and pet insurance options.

Pay

The target range of base compensation for this role within the United States is $62,000 - $78,000. Actual compensation is influenced by factors including skill set, level of experience, and location.

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We provide fresh insights to spark new ideas and serve as a trusted partner to clients, helping bring imagination, depth, and clarity to their biggest challenges in entertainment, technology, lifestyle, sports, and gaming. Our values guide us in navigating all situations: Do what you love, With conviction, Where discovery lives, And impact drives, Celebrate difference, Cultivate belonging, Big thinking, Collectively inspired, Embrace the journey, and Be human.

Diversity, equity, and inclusion are central to our practices, ensuring NRG is a place where people from all identities and backgrounds can thrive. We are committed to recruiting and retaining diverse talent through learning programs, internal mobility, affinity group participation, and leadership development.