Market Research Analyst Level 1

About the role

The Metropolitan Transportation Authority (MTA) is seeking a Market Research Analyst Level 1 to support in-house quantitative and qualitative market research projects across all MTA modes. This position is essential for helping MTA understand customer needs and improve customer experience.

Responsibilities

• Support interdepartmental MTAHQ and interagency stakeholders to execute projects critical to furthering MTA’s knowledge of customers and how they feel about MTA services.
• Apply quality controls to market research study outputs for accuracy. Specifically, checking data, statistical testing, and text on research deliverables that are put together by the analyst and others on the Market Research Team.
• Develop reports in a variety of formats (Power BI, Excel, PPT) to share finished insights and presentations to senior management.
• Learn about quantitative and qualitative research methods and procedures from senior members of the Market Research team as well as through self-paced tutorials.
• Document work in a thorough manner consistent with team standards so that it can be easily understood by teammates.
• Write questionnaires, program surveys in Qualtrics and SurveyMonkey, and use Salesforce Marketing Cloud to send out survey invites.
• Clean survey data, stat test, and weight it in SPSS. Create custom data tables and analyze survey data.
• Support others on the Market Research Team with Customers Count deliverables by helping to check survey programs, banners that we get from a research vendor, and final reporting deliverables.
• Support the Qualitative Research Team by helping them to recruit Focus Group study participants and perform other administrative tasks.
• Is held accountable for overseeing and evaluating contractor performance, where applicable: Observing the work performed by the contractor; Addressing performance issues with the contractor when possible; and escalating issues to other parties as needed.
• Other duties as assigned.

Required Knowledge/Skills/Abilities

• Excellent quantitative, analytical, project management and problem-solving skills, together with demonstrated quantitative skills and proficiency in Excel and PowerPoint.
• Excellent communication skills, both oral and written, with the talent to communicate complex quantitative concepts in a clear and succinct way to internal stakeholders.
• Strong interpersonal skills with an established history of working on projects requiring group consensus and cooperation among people with no direct reporting relationships.
• Must be capable of building a strong and successful network, developing new relationships and influencing decision-makers.
• Demonstrated ability to work in team and/or group settings, including gathering data from various stakeholders and interviewing stakeholders in a team or individual setting.
• Ability to prioritize among competing needs and opportunities and manage multiple projects at the same time.
• Familiarity with market research survey and data processing tools, including MS Office, advanced Excel analysis, SPSS, SurveyMonkey, Qualtrics, and business intelligence tools (e.g., Power BI, Tableau, SalesForce).
• Strong attention to detail.
• Proficiency in and/or ability to learn communication and interpersonal skills.
• Proficiency in and/or ability to learn organizational and presentation skills.
• Proficiency in and/or ability to learn to work with all internal levels within a given organization.
• Proficiency in and/or ability to learn to communicate and interact well with external agencies.
• Proficiency in and/or ability to learn to complete short- and long-term projects effectively and as efficiently as possible.
• Proficiency in and/or ability to learn analytical and/or quantitative skills.
• Demonstrated proficiency in or ability to learn the Microsoft Office Suite or comparable applications, i.e., Word, Excel, PowerPoint, and Outlook.

Required Education And Experience

• Bachelor’s Degree in Arts/Sciences (BA/BS) in Data Science, Psychology, Sociology, Demography, Economics, Statistics, Applied Social Research, Business, Marketing, Mathematics, or a related field, or an equivalent combination of education and experience may be considered in lieu of a degree.
• Minimum 1 year of experience working in a Market Research role, at a research supplier or in-house, can be a Market Research internship.
• An advanced degree (Master's or Doctorate) in a related field may be considered in place of the full year of experience.