Market Research Analyst

About the Role

WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

Qualifications

• Educational Background: A Bachelor's Degree: All majors welcome! GPA: 3.4 or above
• Related Experience and Skills: Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role
• General Knowledge of SEO
• Demonstrated Ability to Interpret Marketing/Analytics
• Strong Skills in Data Analysis
• Outstanding Customer Service Skills
• Strong Verbal and Written Communication Skills
• Presentation Skills
• Experience at a Marketing/Advertising Agency (a bonus!)
• Tools/Technical Skills: Excel/Google Suite, General knowledge of Google Ads and Analytics, General knowledge of HTML
• Qualities and Traits: Interest in the web, keeps up with new technology, professional, dependable, self-motivated, takes pride in work, works with urgency, proactive problem solver, lifelong learner, creative and analytical thinker, uses data to make decisions

The Job Responsibilities

• Client Relationship Management (About 40% of your day): Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
• Marketing Campaign Strategy & Execution (About 35% of your day): Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives; manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets; optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic; direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date
• Performance Analysis & Reporting (About 15% of your day): Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization; interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings; calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations
• Marketing Research & Testing (About 10% of your day): Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making; spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience

The Benefits

• Comprehensive, On-the-Job Training and Career Development
• Regular Team Lunch-and-Learns in our on-site training amenities
• Career Growth and Upward Progression Paths
• Mentorship and Coaching
• Flexible Schedule
• Health, Vision, Dental, and Supplemental Insurance
• HSA and FSA Options with Contribution Matching
• Generous PTO
• New Parent Support (and Paw-ternity Leave!)
• Employee Wellness Program
• On-site Gym
• Free Fitbit
• Headspace Account
• Casual Dress Code
• Surprise Catered Meals
• Office Perks
• Charitable Donation Matching
• Local Volunteer Opportunities
• #FXBuilds Program
• Opportunities to Give Back