Market Manager

About the role

At 4over, we are committed to building a diverse and inclusive workplace welcoming to people of all backgrounds. Providing our employees with job training and opportunities for growth, development, and advancement. We take pride in fostering a safe environment for all employees.

Responsibilities

• Own the performance and growth of assigned market segment(s)
• Develop and execute market-specific strategies aligned to company objectives
• Identify opportunities across product mix, pricing, positioning, and channels
• Continuously evaluate and adjust strategy based on performance and market trends
• Develop a deep understanding of customer segments, behaviors, and decision drivers
• Monitor industry trends, seasonal demand patterns, and emerging opportunities
• Identify unmet customer needs and recommend solutions
• Translate insights into clear recommendations and action plans
• Evaluate the end-to-end customer experience across digital touchpoints, including website navigation, product presentation, and conversion pathways
• Track and analyze competitor offerings, pricing, positioning, and promotions
• Identify risks and opportunities within the market landscape
• Provide ongoing competitive insights to leadership and commercial teams
• Own go-to-market execution for products within assigned market segment(s)
• Ensure successful market adoption through alignment with sales, campaigns, and partner channels
• Gather and synthesize customer and market feedback to inform future product enhancements and portfolio recommendations
• Provides input into product strategy, but does not own new product development
• Collaborate with Sales, Commercial, and Operations teams to ensure alignment with market needs
• Support prioritization of initiatives based on market opportunity and impact
• Support development of targeted, market-driven campaigns
• Partner with sales teams to identify growth opportunities and improve lead quality
• Contribute to go-to-market planning and execution for key initiatives
• Provide input into digital channel strategies, including website content, SEO priorities, and paid media direction, to improve customer acquisition and conversion
• Design analytics frameworks and reporting tools to assess market performance
• Maintain alignment with VP of Marketing on market strategy and direction
• Work through the Director of Marketing for execution prioritization and resource allocation
• Contribute to content direction, campaign concepts, and market-facing messaging
• Provide hands-on support where needed to accelerate execution or close gaps
• Ensure market insights are reflected across marketing and sales initiatives
• Contribute to customer-facing content, including product descriptions, website messaging, blogs, and visual direction, ensuring alignment with market needs and positioning
• Identify underperforming areas and recommend improvements
• Drive data-informed decision making across teams
• Operate model and reporting alignment
• Other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Seven (7) – ten (10) years of experience in market strategy, category management, or B2B marketing/commercial roles
• Experience in B2B, wholesale, print, or multi-segment environments preferred
• Experience supporting product launches and go-to-market execution
• Experience working closely with sales or commercial teams
• Exposure to channel, distributor, or reseller-based business models preferred
• Proven ability to analyze data and translate insights into actionable strategies

Skills

• Strong strategic thinking and analytical skills
• Ability to understand and interpret market trends, customer behavior, and competitive dynamics
• Experience working cross-functionally in a fast-paced environment with marketing, sales, and operations teams
• Ability to influence without direct authority
• Strong communication and presentation skills
• Strong program and project management skills

Benefits

Health and Life Insurance: Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care

4over pays 100% of the employee’s premium for his/her Basic Life/AD&D Insurance in the amount of 1x the employee's annual salary, up to Five Hundred Thousand Dollars. Coverage will be effective on the 1st of the month following 1 month of continuous regular full-time employment

401(k) Retirement Plan

New employees are eligible to enroll the first of the month, following 1 month of employment

Semi-annual open enrollment (January 1st and July 1st)

Discretionary employer match; typically, 50% of employee deferrals up to 6% of compensation

Immediate Vesting

Holidays and PTO: 9 Paid Holidays

Accumulating PTO to be used after 90-days of continuous and active full-time service

Equal Opportunity Employer