Market Growth Manager - Los Angeles, Riverside, San Bernardino

About the role

The Market Growth Manager is responsible for driving territory growth through high-performing community partnerships, referral pipeline development, community-based enrollment strategy, and direct oversight of field-based member acquisition execution.

Responsibilities

• Own the end-to-end partner pipeline: prospect → committed → active → producing
• Develop and execute territory-level outreach and partnership growth strategies across providers, health plans, community organizations, shelters, schools, clinics, and other referral sources
• Identify, prioritize, and activate high-value partners aligned with market opportunity and organizational growth strategy
• Expand referral networks and increase awareness of Zócalo Health services throughout assigned territories
• Identify new opportunities for market growth, expansion, and referral generation
• Build sustainable referral pipelines that drive measurable enrollment growth and long-term market presence
• Align partnership strategy with Member Acquisition Specialist deployment to maximize referral conversion and enrollment outcomes
• Build and maintain strong relationships with key stakeholders, referral partners, and community leaders
• Serve as a trusted representative of Zócalo Health within healthcare and community ecosystems
• Develop clear, actionable referral pathways that translate partnerships into consistent, high-quality referral pipelines
• Maintain ongoing partner engagement, communication, and performance accountability
• Drive active partner productivity through relationship management, partner education, and operational alignment
• Identify underperforming partnerships and implement strategies to improve referral and enrollment outcomes
• Ensure partners understand how to work effectively with Member Acquisition Specialists to support referral conversion and member enrollment
• Define where, when, and why Member Acquisition Specialists should be deployed across partner sites and community settings
• Set clear field execution expectations for Member Acquisition Specialists aligned with territory growth priorities, partner productivity, and enrollment goals
• Monitor Member Acquisition Specialist performance, including registrations, enrollments, same-day conversion, follow-up completion, and field productivity
• Use performance data to coach, redirect, and optimize Member Acquisition Specialist deployment and execution
• Identify field execution gaps, conversion barriers, and performance trends impacting enrollment outcomes
• Partner with Community Operations & Enrollment Managers to ensure Member Acquisition Specialists have the workflows, systems, training, and operational support needed to execute effectively
• Align deployment strategy with referral opportunity, partner productivity, staffing capacity, and territory growth priorities
• Optimize partner-site presence and community deployment to improve referral-to-enrollment conversion performance
• Support alignment between outreach, intake, and enrollment workflows to improve speed-to-enrollment and overall conversion outcomes
• Collaborate cross-functionally to ensure community outreach, partner referrals, and enrollment execution operate as one cohesive growth function
• Monitor referral volume, partner productivity, conversion trends, pipeline health, and Member Acquisition Specialist performance across assigned territories
• Use performance data and market insights to continuously improve outreach strategy, deployment decisions, and growth outcomes
• Track active partner targets, referrals per partner, field productivity, enrollment production, and overall territory performance metrics
• Maintain visibility into enrollment performance, partner-to-enrollment conversion quality, and individual/team contribution to growth goals
• Partner cross-functionally to improve growth execution and operational effectiveness
• Represent Zócalo Health professionally in community and healthcare settings
• Build strategic relationships that strengthen Zócalo Health’s reputation, visibility, and market presence
• Act as a key growth leader supporting regional expansion, community-based enrollment strategy, and field acquisition performance
• Perform other responsibilities and tasks as requested by your manager

Requirements

• 5+ years of experience in healthcare partnerships, business development, outreach, growth, field sales, or network expansion roles
• Proven success operating in performance-driven environments with accountability for referral growth, pipeline performance, or enrollment outcomes
• Experience developing and managing high-performing referral networks, community partnerships, or territory growth strategies
• Strong relationship-building, communication, and influencing skills
• Highly data-driven, with experience using metrics, dashboards, and pipeline reporting to inform decisions and improve performance
• Strong strategic thinking and problem-solving capabilities with the ability to translate market insights into actionable growth strategies
• Deep understanding of the Southern California healthcare landscape, including referral ecosystems, community organizations, providers, and health plan dynamics
• Comfortable operating both strategically and hands-on in field-based environments
• Highly organized, self-directed, and able to thrive in fast-paced, evolving environments
• Experience working cross-functionally to improve conversion, enrollment, or operational outcomes
• Reliable transportation and willingness to travel extensively throughout assigned territory

Qualifications

• Bilingual English-Spanish strongly preferred