Market Growth Manager (Fresno, Central Valley)

About the role

The Market Growth Manager is responsible for driving territory growth through high-performing community partnerships, referral pipeline development, community-based enrollment strategy, and direct oversight of field-based member acquisition execution.

Responsibilities

• Own the end-to-end partner pipeline: prospect → committed → active → producing
• Develop and execute territory-level outreach and partnership growth strategies across providers, health plans, community organizations, shelters, schools, clinics, and other referral sources
• Identify, prioritize, and activate high-value partners aligned with market opportunity and organizational growth strategy
• Expand referral networks and increase awareness of Zócalo Health services throughout assigned territories
• Build sustainable referral pipelines that drive measurable enrollment growth and long-term market presence
• Align partnership strategy with Member Acquisition Specialist deployment to maximize referral conversion and enrollment outcomes
• Define where, when, and why Member Acquisition Specialists should be deployed across partner sites and community settings
• Set clear field execution expectations for Member Acquisition Specialists aligned with territory growth priorities, partner productivity, and enrollment goals
• Maintain ongoing partner engagement, communication, and performance accountability
• Monitor Member Acquisition Specialist performance, including registrations, enrollments, same-day conversion, follow-up completion, and field productivity
• Use performance data to coach, redirect, and optimize Member Acquisition Specialist deployment and execution
• Optimize partner-site presence and community deployment to improve referral-to-enrollment conversion performance
• Collaborate cross-functionally to ensure community outreach, partner referrals, and enrollment execution operate as one cohesive growth function
• Monitor referral volume, partner productivity, conversion trends, pipeline health, and Member Acquisition Specialist performance across assigned territories
• Use performance data and market insights to continuously improve outreach strategy, deployment decisions, and growth outcomes
• Track active partner targets, referrals per partner, field productivity, enrollment production, and overall territory performance metrics
• Partner cross-functionally to improve growth execution and operational effectiveness
• Represent Zócalo Health professionally in community and healthcare settings
• Manage Member Acquisition Specialists to maximize field conversion and enrollment outcomes
• Identify and execute on new market growth and expansion opportunities
• Operate with urgency, ownership, accountability, and strong follow-through

Requirements

• 5+ years of experience in healthcare partnerships, business development, outreach, growth, field sales, or network expansion roles
• Proven success operating in performance-driven environments with accountability for referral growth, pipeline performance, or enrollment outcomes
• Experience developing and managing high-performing referral networks, community partnerships, or territory growth strategies
• Strong relationship-building, communication, and influencing skills
• Highly data-driven, with experience using metrics, dashboards, and pipeline reporting to inform decisions and improve performance
• Strategic thinking and problem-solving capabilities with the ability to translate market insights into actionable growth strategies
• Deep understanding of the Southern California healthcare landscape, including referral ecosystems, community organizations, providers, and health plan dynamics
• Comfortable operating both strategically and hands-on in field-based environments
• Highly organized, self-directed, and able to thrive in fast-paced, evolving environments
• Experience working cross-functionally to improve conversion, enrollment, or operational outcomes
• Reliable transportation and willingness to travel extensively throughout assigned territory

Qualifications

• Bilingual English-Spanish strongly preferred

Benefits

• Competitive salary: $90,000 – $110,000 annually (depending on experience)
• Equity compensation package
• Comprehensive benefits including medical, dental, and vision
• 401k
• Flexible PTO policy - take the time you need to recharge
• $1,000 home office stipend
• We provide the equipment needed for this role.
• Opportunity for rapid career progression with plenty of room for personal growth.