Market Development Manager - Beer & RTD

We are a family-owned company with a 90+ year legacy, recognized as a Glassdoor “Best Places to Work.” Our portfolio includes 130+ alcohol beverage brands, including wine, malt, spirits, and ready-to-drink beverages. We are home to the #1 wine and spirits brands in the U.S.—Barefoot Wine & High Noon—and are official sponsors of the NFL, NHL, UFC, and PGA of America.

About the role

As a Market Development Manager – Beer & RTD, you will drive the growth and success of Gallo brands across Retail and On Premise accounts. You’ll bring strategy to life by partnering with distributor teams, executing sales and marketing programs, and identifying opportunities to expand distribution and maximize brand performance. Your ability to analyze market dynamics, understand pricing structures, and respond to competitive trends will directly influence business outcomes in your assigned territory.

In this role, you’ll balance strategic planning with hands-on execution—coaching distributor sales teams, aligning priorities, and reallocating your time to the highest-impact opportunities. You’ll collaborate with cross-functional teams, including shopper marketing, sales finance, and customer development, to ensure seamless execution in market. Your influence will extend beyond accounts as you motivate teams, support recruiting efforts, and act as a brand ambassador within the community.

Success in this role comes from thinking entrepreneurially and acting with ownership. You will leverage data, digital tools, and insights to guide decision-making, monitor performance, and continuously improve results.

Responsibilities

• Drive growth of Gallo brands in Retail and On Premise accounts
• Partner with distributor teams to execute sales and marketing programs
• Identify opportunities to expand distribution and maximize brand performance
• Analyze market dynamics, pricing structures, and competitive trends
• Coach distributor sales teams and align priorities
• Collaborate with cross-functional teams (shopper marketing, sales finance, customer development)
• Motivate teams, support recruiting efforts, and act as a brand ambassador
• Leverage data, digital tools, and insights for decision-making and performance monitoring

Requirements

• Bachelor’s degree plus 2 years of Gallo winery or distributor sales reflecting increasing levels of responsibility; OR
• Bachelor’s degree plus 3 years of CPG sales experience reflecting increasing levels of responsibility; OR
• High school diploma or State-issued equivalency certificate plus 6 years of Gallo winery or distributor sales experience reflecting increasing levels of responsibility
• Valid driver’s license, safe driving record, and reliable vehicle (if applicable)
• Must pass a motor vehicle record (MVR) check
• Must obtain the appropriate state driver’s license within 30 days of hire if needed
• Must obtain liquor license as required by state/locality
• Must be 21 years of age or older
• Must be willing to travel by air and car up to 50% during the course of business
• Must travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time
• Demonstrated strong leadership, selling, time management, and public speaking skills

Qualifications

• Bachelor’s degree plus 3 years of Gallo Winery or distributor sales experience reflecting increasing levels of responsibility
• 1 year of malt or RTD beverage experience
• Experience selling or marketing Gallo brands
• Skilled in commanding presence and presenting ideas effectively to individuals or groups

Benefits

We offer competitive compensation, perks, and a culture that supports your well-being. Benefits may include:

• Medical and dental coverage
• 401k plans
• Profit sharing
• Pet insurance
• Company holidays
• Access to an employee wine shop

Pay

Salary range: $93,800 - $140,600. Actual compensation will be determined by factors such as education, experience, knowledge, skills, internal equity, and alignment with market data. This position may also be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.