Market Development Manager

About Us

At Athletico, we believe in the power of support – because a little help can lead to extraordinary achievements. Physical therapy isn’t just about recovery; it’s about transformation. Our team thrives on providing life-changing care for our patients, and we know that achieving this begins with taking care of our own. Our mission is simple yet powerful: Extraordinary people improving lives.

Position Summary

The Market Development Manager is responsible for identifying, developing and managing the growth of outpatient rehabilitation services by maintaining and growing existing relationships, as well as cultivating new ones, to drive increased new patient referrals.

Essential Duties And Responsibilities

• Manage regional and territorial relationships, building analysis and strategy with new and current relationships to include referral sources, affiliates, business contacts and patients, in collaboration with the marketing department and territory operations team
• Use analytics to recommend actions and guide relationship building strategy, to include tracking and reporting on activity, and maintaining referral sources profiles
• Create opportunity for relationship building by identifying new leads and contacts
• Develop strategic program specialties by identifying key referral sources and aligning with specialty clinicians
• Assist and support other team members in developing and enhancing relationship building skills to include ongoing development of relationship building training curriculum, and field support as needed
• Provide input to marketing team in development of marketing collaterals
• Consult on opportunities that increase brand awareness initiatives to include, sponsorships, community events, and business to business opportunities

Additional Duties And Responsibilities

Perform other duties as required

Education And Experience

• Bachelor’s degree in Business, Marketing, Communication or health related field or equivalent work experience
• Two to three years of outside sales experience preferred
• Healthcare related background highly desirable

Essential Qualifications

• Ability to consistently communicate a clear understanding of patient/client expectations and adapt as appropriate to exceed their needs
• Ability to focus attention on determining what can be done to make progress
• Ability to develop personally and professionally
• Demonstrated event planning expertise
• Ability to work independently
• Demonstrated ability to manage multiple projects
• Exhibit strong time management skills
• Language Skills: Ability to read, write and speak English proficiently
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.