Market Development Manager

About the role

As an educational technology company, Hawkes Learning is passionate about helping college students succeed through our innovative courseware. By partnering directly with college professors and recommending personalized learning solutions for their classrooms, we are rapidly expanding the implementation of Hawkes learning solutions into physical and virtual campuses nationwide. Reporting to the Chief Product Officer, the Market Development Manager serves as the critical link between market needs and product strategy. This role is responsible for identifying and validating growth opportunities, gathering and synthesizing customer insights, and helping ensure Hawkes' products and content evolve to meet the needs of educators and institutions. This highly collaborative, customer-facing role combines strategic thinking, market expertise, and advocacy to help accelerate Hawkes' growth and strengthen its position in the education market.

Responsibilities

• Product Strategy Validation: Partner with Product Leads to evaluate and validate product vision, strategy, and roadmap decisions through market insights, customer engagement, opportunity assessment, and competitive analysis. Serve as a strategic advisor to ensure product investments align with customer needs and market opportunities.
• Aggregate Voice of Customer (VoC): Collect and analyze customer feedback from multiple sources (sales, marketing, surveys, conferences, advisory boards, interviews) to generate actionable insights for product and content decisions.
• Market Development and Seeding for New Markets and Products: Conduct competitive analysis to identify new market opportunities. Develop and execute strategies to introduce products (new or revisions) into a market to gather feedback, refine products, and build awareness, credibility, and initial adoption.
• Strategic Guidance: Deliver insights to inform both platform development and content strategy with the goal of increasing adoption and market share.
• Partner with Product Marketing: Collaborate to ensure messaging reflects customer needs, competitor positioning, and product differentiation. Define target profiles to ensure the right customers are involved in outreach efforts.