Market Development Manager

Sales Planning and Program Development

In partnership with the State Leads and other Market Development Managers, develop assigned distributor business plan meetings, periodic team reviews, market surveys, competitive pricing surveys and general sales meetings with distributor partners and our National Accounts teams.

Provide state lead or state director and assigned accounts with market intelligence and recommendations for effective planning and/or programming.

Execute new product launches and line extensions to match company objectives.

Manage all business facets in assigned area including but not limited to: pricing, revenue management, incentives, and trade support.

In Market Selling, Training and Relationship Development

Develop, cultivate and maintain strong collaborative relationships with BU VP, Sales Directors and other MDM’s and KAM’s.

Leverage relationships to explore business opportunities throughout your assigned territory.

Work with, coach and educate distributor sales members on Constellation Brands’ brand priorities and standards.

Partner with Field Marketing and Brand Marketing to understand brand health and needs.

Maintain Cru list relationships, to ensure CBI brands are getting placed and promoted in the top accounts in each market based on ACV.

Administration and Analysis:

Provide feedback to State Director or State Lead on market issues, opportunities, changes, distributor issues and competitive activity.

Prepare and maintain all applicable financial records, budgets and forecasts for your assigned area.

Conduct post-promotional analysis in conjunction with commercial excellence team (if applicable).

Conduct and report weekly progress checks of distributor performance for your assigned area.

Insure required reports and T&E are turned in timely, as necessary, and budget is maintained.

Utilize Compass, Northstar and all other CBI communication and collaboration tools.

Qualifications

Bachelor’s Degree required or equivalent work experience.

5 years of related wine industry experience required.

Understanding of three-tier distribution system.

Alcohol & Beverage industry highly preferred.

Retail Experience.

Experience in managing supplier/distributor business across an entire state.

Strong Microsoft Office skills, including but not limited to Excel, Power Point, Word, SharePoint, Access and One Note.

Proficient in the use of all category management software, concepts, analytical techniques; have a thorough understanding of syndicated data.