Market Development Manager

Essential Duties and Responsibilities

• Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
• Plan and implement sales strategies to maximize share and margin
• Expand the customer base by identifying new partners and developing new customer opportunities
• Build and maintain a robust pipeline of new key account opportunities
• Develop and execute strategic regional customer development strategies
• Drive product adoption through Generac’s existing distribution network to support end-market demand
• Maintain strong relationships with established key accounts and internal support teams
• Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
• Provide market feedback and competitive intelligence to sales and business leadership
• Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support

Requirements

• Minimum Requirements: Bachelor's Degree in Business, Marketing, Engineering, or equivalent work experience; 1+ years of experience in sales, marketing, customer service, or solar industry exposure
• Strong verbal and written communication skills with customer service orientation
• Basic proficiency with CRM systems and Microsoft Office Suite
• Willingness to travel 20-40% within assigned territory
• Valid driver's license and reliable transportation
• Ability to learn technical concepts and explain them to varied audiences

Preferred Qualifications

• Solar industry familiarity or demonstrated interest in renewable energy
• Previous B2B sales, business development, or account management experience
• Technical aptitude for understanding power electronics and electrical systems
• Experience with prospecting tools, lead generation, or sales automation platforms
• Bilingual capabilities (Spanish preferred in certain territories)

Knowledge, Skills And Abilities

• Customer-focused mindset with relationship-building capabilities
• Goal-oriented with ability to work independently and manage time effectively
• Adaptability and willingness to learn in a fast-paced, evolving industry
• Basic understanding of business-to-business sales processes
• Problem-solving skills and attention to detail
• Professional presentation and interpersonal skills

Office Environment

• While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.
• The employee is regularly required to stand and walk.
• On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.
• The employee must occasionally lift up to 25 pounds.
• Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
• Up to 75% travel and valid Driver’s License required.