Market Development & Growth Manager (Plano/Frisco)

Key Responsibilities

• Lead dynamic in-store outreach initiatives designed to increase foot traffic, generate qualified leads, and grow new memberships.
• Build and maintain strong partnerships with grocery store leadership and staff to maximize branch visibility, collaboration, and member engagement.
• Develop strategic relationships with local businesses, community organizations, and networking groups to expand awareness and drive business growth.
• Represent the credit union at community events, business functions, and networking opportunities to strengthen our local presence, business growth and reputation.
• Create exceptional member experiences by proactively following up with leads and converting prospects into revenue generating long-term financial relationships.
• Support branch operations as needed by assisting members at in-store branch locations and helping deliver outstanding service.
• Act as a visible and trusted advocate for the credit union's mission, values, and commitment to the communities we serve.

Qualifications & Experience

• Education & Background: Bachelor's degree in Business, Marketing, Communications, or a related field preferred; equivalent combination of education and relevant experience will be considered.
• Minimum of 2 years of experience in business development, retail banking, sales, community relations, or a related field.
• Relationship Management & Business Development: Proven ability to build, develop, and sustain strong relationships with external partners, community organizations, and business leaders. Demonstrated success in generating new business, increasing customer/member acquisition, and expanding market presence. Experience working within or alongside retail environments (e.g., in-store partnerships, or high-traffic consumer settings) strongly preferred.
• Sales & Member Engagement: Strong consultative sales skills with a track record of meeting or exceeding performance goals. Ability to proactively generate leads, effectively follow up, and convert prospects into long-term relationships. Skilled in delivering exceptional service while identifying opportunities to deepen member relationships.
• Community Presence & Brand Representation: Experience representing an organization at community events, networking functions, and public engagements. Strong ability to serve as a brand ambassador, enhancing visibility and reputation within targeted markets.
• Communication & Interpersonal Skills: Exceptional verbal and written communication skills with the ability to engage diverse audiences. Strong interpersonal skills with a collaborative, relationship-first approach.