Market Communications Lead - North America

About the role

North America is our largest and most critical revenue-generating market, serving as a key driver of global growth, innovation, and brand leadership. The Market Communications Lead (MCL) for North America will play a pivotal role in shaping and executing a bold, integrated communications strategy that strengthens market leadership, amplifies executive voice, and drives measurable business impact.

Responsibilities

• Own and Execute the NA Integrated Communications Strategy
• Define and operationalize a comprehensive, cross-functional communications plan aligned to business priorities, growth objectives, and market dynamics
• Define and Drive a Differentiated Market Narrative: Shape a compelling, insight-driven story that reinforces market leadership and strengthens brand positioning
• Lead Earned Media and Thought Leadership Strategy: Drive a proactive media and executive visibility program to increase share of voice and strengthen reputation
• Serve as Single Point of Accountability: Align stakeholders, set priorities, and ensure consistent execution across all communications functions
• Orchestrate Cross-Team Execution: Partner Corporate Affairs and the MML to coordinate campaigns, initiatives and strategic moments
• Manage Agency Partners and External Amplification: Lead agency relationships to scale storytelling and media engagement
• Advise Senior Leadership: Provide strategic counsel on positioning, messaging, and reputation risks/opportunities
• Localize and Amplify Global Strategy: Translate global narratives into locally relevant programs
• Measure Impact and Optimize Performance: Establish KPIs and refine strategy based on insights

Qualifications

A Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field is required, with 10+ years of experience in communications, ideally within a global B2B technology or major brand.

Skills

• Superior executive presence and presentation skills
• Ability to operate seamlessly between strategy and execution - setting direction while remaining hands-on to drive outcomes
• Proven ability to lead integrated communications strategies in complex environments
• Hands-on experience using AI tools to accelerate content creation, optimize messaging, improve productivity and content performance
• Strong track record in executive positioning and media relations
• Deep understanding of the North America media landscape
• Exceptional storytelling and messaging capabilities
• Ability to influence senior stakeholders
• Strong program and project management skills
• Experience managing agencies and budgets
• Data-driven mindset with experience measuring impact
• Ability to balance strategy with execution

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

Pay

The pay range for this role is $147,050 to $230,850 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only).

Pay varies by work location, job-related knowledge, skills, and experience.