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Market Communications Lead - North America

HP · Spring, TX · Today
HybridMarketing$147k–$231k/yrFull-time

Job Summary

North America is our largest and most critical revenue-generating market, serving as a key driver of global growth, innovation, and brand leadership. The Market Communications Lead (MCL) for North America will play a pivotal role in shaping and executing a bold, integrated communications strategy that strengthens market leadership, amplifies executive voice, and drives measurable business impact.

Responsibilities

  • Own and Execute the NA Integrated Communications Strategy.

  • Define and operationalize a comprehensive, cross-functional communications plan aligned to business priorities, growth objectives, and market dynamics.

  • Define and Drive a Differentiated Market Narrative: Shape a compelling, insight-driven story that reinforces market leadership and strengthens brand positioning.

  • Lead Earned Media and Thought Leadership Strategy: Drive a proactive media and executive visibility program to increase share of voice and strengthen reputation.

  • Serve as Single Point of Accountability: Align stakeholders, set priorities, and ensure consistent execution across all communications functions.

  • Orchestrate Cross-Team Execution: Partner Corporate Affairs and the MML to coordinate campaigns, initiatives and strategic moments.

  • Manage Agency Partners and External Amplification: Lead agency relationships to scale storytelling and media engagement.

  • Advise Senior Leadership: Provide strategic counsel on positioning, messaging, and reputation risks/opportunities.

  • Localize and Amplify Global Strategy: Translate global narratives into locally relevant programs.

  • Measure Impact and Optimize Performance: Establish KPIs and refine strategy based on insights.

Education & Experience

  • Recommended Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field required

  • 10+ years of experience in communications, ideally within a global B2B technology or major brand

  • Superior executive presence and presentation skills

  • Ability to operate seamlessly between strategy and execution - setting direction while remaining hands-on to drive outcomes

  • Proven ability to lead integrated communications strategies in complex environments

  • Hands-on experience using AI tools to accelerate content creation, optimize messaging, improve productivity and content performance

  • Strong track record in executive positioning and media relations

  • Deep understanding of the North America media landscape

  • Exceptional storytelling and messaging capabilities

  • Ability to influence senior stakeholders

  • Strong program and project management skills

  • Experience managing agencies and budgets

  • Data-driven mindset with experience measuring impact

Preferred Certifications

  • NA Cross-Org Skills

  • Effective Communication/Collaboration

  • Results Orientation

  • Learning Agility

  • Digital Fluency

  • Customer Centricity

  • Impact & Scope

Compensation and Benefits

The pay range for this role is $147,050 to $230,850 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only).

The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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