Market Communications Lead - North America

About the role

The Market Communications Lead (MCL) for North America will shape and execute an integrated communications strategy to strengthen market leadership, amplify executive voice, and drive measurable business impact in HP’s largest and most critical revenue-generating region. Reporting to the VP of Global GTM Communications, this role serves as the single point of accountability for the integrated communications plan and thought leadership initiatives for the Managing Director.

The MCL will partner closely with the Marketing Market Leader, Market Leadership, Corporate Comms, Product & Solutions Comms, and external agencies to deliver a unified, high-impact narrative across earned, owned, and social channels.

Responsibilities

• Own and execute the North America integrated communications strategy, defining and operationalizing a comprehensive, cross-functional plan aligned to business priorities and growth objectives.
• Develop and drive a differentiated market narrative that reinforces leadership and strengthens brand positioning.
• Lead earned media and thought leadership strategy to increase share of voice and reputation.
• Serve as the single point of accountability, aligning stakeholders, setting priorities, and ensuring consistent execution across communications functions.
• Orchestrate cross-team execution by partnering with Corporate Affairs and the Marketing Market Leader to coordinate campaigns and strategic initiatives.
• Manage agency partners to scale storytelling and media engagement.
• Advise senior leadership on positioning, messaging, and reputation risks or opportunities.
• Localize and amplify global strategy by translating global narratives into locally relevant programs.
• Measure impact and optimize performance by establishing KPIs and refining strategy based on insights.

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field (required).
• 10+ years of experience in communications, ideally within a global B2B technology or major brand.
• Superior executive presence and presentation skills.
• Ability to operate seamlessly between strategy and execution, setting direction while remaining hands-on.
• Proven ability to lead integrated communications strategies in complex environments.
• Hands-on experience using AI tools to accelerate content creation, optimize messaging, and improve productivity.
• Strong track record in executive positioning and media relations.
• Deep understanding of the North America media landscape.
• Exceptional storytelling and messaging capabilities.
• Ability to influence senior stakeholders.
• Strong program and project management skills.
• Experience managing agencies and budgets.
• Data-driven mindset with experience measuring impact.
• Ability to balance strategy with execution.

Preferred Qualifications

• Certifications in relevant areas.
• Cross-organizational skills in effective communication, collaboration, results orientation, learning agility, digital fluency, and customer centricity.

Pay

The pay range for this role is $147,050 to $230,850 USD annually, with additional opportunities for bonus and/or equity (applies to United States candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• Health, dental, and vision insurance.
• Long-term and short-term disability insurance.
• Employee assistance program.
• Flexible spending account.
• Life insurance.
• Generous time off policies, including:
  • 4-12 weeks fully paid parental leave based on tenure.
  • 11 paid holidays.
  • Additional flexible paid vacation and sick leave.

Schedule

Full time. No shift premium (United States of America).