Managing Director of Marketing
KIPP Texas Public Schools · Houston, TX · 1 mo ago
On-siteEducationFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About KIPP Texas Public Schools" and "Job Description". We need to use for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We have content for About (the organization description). That could be "About the role"? Actually "About the role" is a heading for role description. The posting includes "Job Description" which describes role. So we can have
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We have content for About (the organization description). That could be "About the role"? Actually "About the role" is a heading for role description. The posting includes "Job Description" which describes role. So we can have About the role
with paragraph(s) from Job Description. Then responsibilities: there is "ROLE RESPONSIBILITIES:" with bullet-like sentences. We need to put them in - . Then qualifications: there is "QUALIFICATIONS:" with bullet-like sentences. Also "COMPETENCY AND SKILLS:" maybe separate Skills section. Also "Physical Requirements", "Additional Requirements", "Work Environment", "Travel Requirements". Those could be part of Requirements or separate sections? The instruction says use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put qualifications under
Qualifications
. Skills under Skills
. Requirements maybe combine physical requirements, additional requirements, work environment, travel. But we need to check if we have specific content for Requirements. The posting includes "Physical Requirements:", "Additional Requirements:", "Work Environment:", "Travel Requirements:" - these are specific. So we can create a Requirements
and list those items as - . Benefits: there is "Additional Information What We Bring to the Table:" with list of benefits. So we can create
Benefits
with list. Pay and Schedule: not provided specific numbers, only mention "Hybrid work - Reports to the central office or schools three days a week." That's schedule info (hybrid, three days a week). Also "Work Environment: Hybrid work - Reports to the central office or schools three days a week." That's schedule. So we can include Schedule section with that detail. Pay: not provided specific salary, so we should NOT create Pay section because no specific content. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. Schedule is stated (hybrid work three days a week). So we can include Schedule. Benefits is stated. Pay not stated, so omit.
We must not include boilerplate like EEO, legal, etc. Remove those.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the posting, but we can reformat.
We need to output only HTML fragment, no /, no markdown fences.
Let's extract content.
About KIPP Texas Public Schools paragraph: "KIPP Texas Public Schools is a free, public charter school network with more than 45 Pre-K - 12 schools across Austin, Dallas-Fort Worth, Houston, and San Antonio. With over 30 years in Texas, we work together with our families and communities to prepare students for college, career, and beyond! Our schools provide a high-quality, well-rounded education built on academic success and personal growth, where all students learn and thrive in a productive, safe, and joyful way! As one of the earliest charter networks in Texas—founded in Houston in 1994 and operating as KIPP Texas since 2018—we hire dynamic, collaborative, and dedicated individuals with an unyielding belief that every child will succeed. Join a Team and Family with an unwavering commitment to creating classrooms, offices, and communities rooted in academic success and joy. If you are passionate about joining a mission-driven community that wants every child to "run to school," the KIPP Texas Team and Family is for you! KIPP Public Schools is a national network of public charter schools that prepares students with the skills and confidence to create the future they want for themselves, their communities, and us all. We are a network of 278 schools with nearly 16,500 educators and 190,000 students and alumni."
That's about the organization. Could be placed under About the role? Actually About the role is about the job, but we have no explicit "About the role" paragraph besides the Job Description. The "About KIPP Texas Public Schools" is more about the organization. Could be placed under About the role? Might be okay. Or we could create a section "About the organization" but not allowed headings. Only allowed headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we must fit the org description under About the role. That's acceptable.
Now Responsibilities: list from "ROLE RESPONSIBILITIES:" includes multiple sentences each starting with a verb. We'll break each into - .
Let's copy them:
- Lead the development and implementation of student and staff marketing
- Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals.
- Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction.
- Track applicant acquisition costs and stay within designated ceilings.
- Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI.
- Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators.
- Steward the KIPP Texas Brand
- Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization.
- Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust.
- Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand.
- Create and execute an accountability system that measures KIPP Texas’ brand impression in each region.
- Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time.
- Recruit, hire, onboard, develop and lead a high-performing team
- Builds a strong and diverse team with an inclusive culture that leverages each team member’s strengths and ignites actions.
- Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their role.
- Manages and coaches direct reports toward operational excellence and long-term career growth.
- Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team.
- Monitors team performance and goal progress to ensure alignment with annual goals.
We need to keep the bullet structure. Could flatten but keep as list items; sub-bullets could be separate
- as well.
Now Qualifications: from "QUALIFICATIONS:" includes:
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing
- 7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District).
- Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery.
- Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite).
- Exceptional storytelling, written execution, public speaking, and crisis-response skills.
Note there is a line break after "preferred or bachelor’s degree and three additional years of experience in marketing7+ years..." Actually the text seems concatenated: "preferred or bachelor’s degree and three additional years of experience in marketing7+ years of progressive marketing leadership experience". We need to separate correctly. Likely it's two separate bullets: Bachelor's degree ... preferred or bachelor’s degree and three additional years of experience in marketing; 7+ years ... So we will split.
Now Competency and Skills: from "COMPETENCY AND SKILLS:" includes:
- Deep commitment to educational equity and choice in the K–12 public charter sector.
- Strong ability to turn complex analytics into actionable marketing adjustments.
- Proven resilience in a fast-paced, multi-campus environment while balancing competing, time-sensitive priorities.
- Demonstrated cultural competence in designing inclusive, multilingual marketing campaigns that resonate with diverse community demographics.
We'll put these under Skills.
Now Requirements: from Physical Requirements, Additional Requirements, Work Environment, Travel Requirements.
Physical Requirements: "The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The person in this position needs to be able to move about inside and outside the school throughout the workday. The candidate is expected to attend conferences, meetings and training sessions both virtually and in person within the Region."
Additional Requirements: "Reliable transportation is needed for travel between campusesAbility to maintain emotional control under stress. Work with frequent interruptions."
Note there is missing space between campusesAbility. We'll separate: Reliable transportation is needed for travel between campuses. Ability to maintain emotional control under stress. Work with frequent interruptions.
Work Environment: "Hybrid work - Reports to the central office or schools three days a week."
Travel Requirements: "Minimal travel: May travel to other school sites or regional offices for professional learning, meetings and other work related activities."
We'll list each as
- .
Now Benefits: from "What We Bring to the Table:" list:
- Comprehensive medical, dental, and vision plans with coverage options for employees and their families.
- Competitive vacation and flexible paid time off (PTO) policies.
- Paid family leave.
- Flexible spending account or high-yield HSA.
- Employee assistance programs.
- KIPP also offers the following employee-paid benefits: legal plans, LifeLock identity protection, life insurance and disability insurance.
We'll list each.
Schedule: from Work Environment we already have "Hybrid work - Reports to the central office or schools three days a week." That's schedule. We'll put under Schedule.
Now ensure we don't include boilerplate: EEO, equal opportunity, scam warning, etc. Remove.
Now produce HTML:
About the role
... org description ...
Responsibilities
- ...
...
Qualifications
- ...
...
Skills
- ...
...
Requirements
- ...
...
Benefits
- ...
...
Schedule
Hybrid work - Reports to the central office or schools three days a week.
We must not add extra sections like Pay.
Check that we haven't omitted any substantive info: The "About KIPP Texas Public Schools" includes exclamation marks etc. Keep them.
Check that we didn't inadvertently drop any responsibilities: we captured all.
Check that we didn't drop any qualifications: we captured.
Check that we didn't drop any skills: captured.
Check that we didn't drop any requirements: we captured physical, additional, work environment, travel.
Check that we didn't drop any benefits: captured.
Check schedule: we captured.
Now ensure we didn't include any filler like "commensurate with experience". Not present.
Now produce final HTML.
Be careful to escape any HTML special characters like &, <, >. The text includes "&" in "KIPP Texas Public Schools" no. It includes "KIPP Texas’" with a curly apostrophe ’ which is okay but we can keep as is. It includes "K–1
Qualifications
. Skills underSkills
. Requirements maybe combine physical requirements, additional requirements, work environment, travel. But we need to check if we have specific content for Requirements. The posting includes "Physical Requirements:", "Additional Requirements:", "Work Environment:", "Travel Requirements:" - these are specific. So we can create aRequirements
and list those items as- . Benefits: there is "Additional Information What We Bring to the Table:" with list of benefits. So we can create
Benefits
with list. Pay and Schedule: not provided specific numbers, only mention "Hybrid work - Reports to the central office or schools three days a week." That's schedule info (hybrid, three days a week). Also "Work Environment: Hybrid work - Reports to the central office or schools three days a week." That's schedule. So we can include Schedule section with that detail. Pay: not provided specific salary, so we should NOT create Pay section because no specific content. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. Schedule is stated (hybrid work three days a week). So we can include Schedule. Benefits is stated. Pay not stated, so omit. We must not include boilerplate like EEO, legal, etc. Remove those. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the posting, but we can reformat. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. About KIPP Texas Public Schools paragraph: "KIPP Texas Public Schools is a free, public charter school network with more than 45 Pre-K - 12 schools across Austin, Dallas-Fort Worth, Houston, and San Antonio. With over 30 years in Texas, we work together with our families and communities to prepare students for college, career, and beyond! Our schools provide a high-quality, well-rounded education built on academic success and personal growth, where all students learn and thrive in a productive, safe, and joyful way! As one of the earliest charter networks in Texas—founded in Houston in 1994 and operating as KIPP Texas since 2018—we hire dynamic, collaborative, and dedicated individuals with an unyielding belief that every child will succeed. Join a Team and Family with an unwavering commitment to creating classrooms, offices, and communities rooted in academic success and joy. If you are passionate about joining a mission-driven community that wants every child to "run to school," the KIPP Texas Team and Family is for you! KIPP Public Schools is a national network of public charter schools that prepares students with the skills and confidence to create the future they want for themselves, their communities, and us all. We are a network of 278 schools with nearly 16,500 educators and 190,000 students and alumni." That's about the organization. Could be placed under About the role? Actually About the role is about the job, but we have no explicit "About the role" paragraph besides the Job Description. The "About KIPP Texas Public Schools" is more about the organization. Could be placed under About the role? Might be okay. Or we could create a section "About the organization" but not allowed headings. Only allowed headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we must fit the org description under About the role. That's acceptable. Now Responsibilities: list from "ROLE RESPONSIBILITIES:" includes multiple sentences each starting with a verb. We'll break each into - . Let's copy them: - Lead the development and implementation of student and staff marketing - Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals. - Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction. - Track applicant acquisition costs and stay within designated ceilings. - Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI. - Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators. - Steward the KIPP Texas Brand - Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization. - Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust. - Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand. - Create and execute an accountability system that measures KIPP Texas’ brand impression in each region. - Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time. - Recruit, hire, onboard, develop and lead a high-performing team - Builds a strong and diverse team with an inclusive culture that leverages each team member’s strengths and ignites actions. - Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their role. - Manages and coaches direct reports toward operational excellence and long-term career growth. - Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team. - Monitors team performance and goal progress to ensure alignment with annual goals. We need to keep the bullet structure. Could flatten but keep as list items; sub-bullets could be separate
- as well. Now Qualifications: from "QUALIFICATIONS:" includes: - Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing - 7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District). - Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery. - Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite). - Exceptional storytelling, written execution, public speaking, and crisis-response skills. Note there is a line break after "preferred or bachelor’s degree and three additional years of experience in marketing7+ years..." Actually the text seems concatenated: "preferred or bachelor’s degree and three additional years of experience in marketing7+ years of progressive marketing leadership experience". We need to separate correctly. Likely it's two separate bullets: Bachelor's degree ... preferred or bachelor’s degree and three additional years of experience in marketing; 7+ years ... So we will split. Now Competency and Skills: from "COMPETENCY AND SKILLS:" includes: - Deep commitment to educational equity and choice in the K–12 public charter sector. - Strong ability to turn complex analytics into actionable marketing adjustments. - Proven resilience in a fast-paced, multi-campus environment while balancing competing, time-sensitive priorities. - Demonstrated cultural competence in designing inclusive, multilingual marketing campaigns that resonate with diverse community demographics. We'll put these under Skills. Now Requirements: from Physical Requirements, Additional Requirements, Work Environment, Travel Requirements. Physical Requirements: "The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The person in this position needs to be able to move about inside and outside the school throughout the workday. The candidate is expected to attend conferences, meetings and training sessions both virtually and in person within the Region." Additional Requirements: "Reliable transportation is needed for travel between campusesAbility to maintain emotional control under stress. Work with frequent interruptions." Note there is missing space between campusesAbility. We'll separate: Reliable transportation is needed for travel between campuses. Ability to maintain emotional control under stress. Work with frequent interruptions. Work Environment: "Hybrid work - Reports to the central office or schools three days a week." Travel Requirements: "Minimal travel: May travel to other school sites or regional offices for professional learning, meetings and other work related activities." We'll list each as
- .
Now Benefits: from "What We Bring to the Table:" list:
- Comprehensive medical, dental, and vision plans with coverage options for employees and their families.
- Competitive vacation and flexible paid time off (PTO) policies.
- Paid family leave.
- Flexible spending account or high-yield HSA.
- Employee assistance programs.
- KIPP also offers the following employee-paid benefits: legal plans, LifeLock identity protection, life insurance and disability insurance.
We'll list each.
Schedule: from Work Environment we already have "Hybrid work - Reports to the central office or schools three days a week." That's schedule. We'll put under Schedule.
Now ensure we don't include boilerplate: EEO, equal opportunity, scam warning, etc. Remove.
Now produce HTML:
About the role
... org description ...
Responsibilities
- ... ...
Qualifications
- ... ...
Skills
- ... ...
Requirements
- ... ...
Benefits
- ... ...
Schedule
Hybrid work - Reports to the central office or schools three days a week.
We must not add extra sections like Pay. Check that we haven't omitted any substantive info: The "About KIPP Texas Public Schools" includes exclamation marks etc. Keep them. Check that we didn't inadvertently drop any responsibilities: we captured all. Check that we didn't drop any qualifications: we captured. Check that we didn't drop any skills: captured. Check that we didn't drop any requirements: we captured physical, additional, work environment, travel. Check that we didn't drop any benefits: captured. Check schedule: we captured. Now ensure we didn't include any filler like "commensurate with experience". Not present. Now produce final HTML. Be careful to escape any HTML special characters like &, <, >. The text includes "&" in "KIPP Texas Public Schools" no. It includes "KIPP Texas’" with a curly apostrophe ’ which is okay but we can keep as is. It includes "K–1