Managing Director of Marketing
KIPP Philadelphia Public Schools · Houston, TX · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: h3 for headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use only sections where posting has real specific content. No job title heading. No Job ID etc. Remove boilerplate like EEO, legal, etc. Also remove application instructions. We need to preserve all substantive info.
We need to parse the job description.
Content:
- Intro paragraph: "The Student Enrollment department is focused on ensuring that schools are fully enrolled so that students are free to create the future they want for themselves and their communities. The team supports this vision through application acquisition and family onboarding, cultivation, and persistence. The Managing Director of Marketing will lead the strategy and execution to attract prospective students and staff to our network while building a unified KIPP Texas brand. This role designs and executes comprehensive, data-driven marketing campaigns to build brand awareness, drive prospective family inquiry pipelines, achieve 100% student enrollment targets, and strengthen employer branding to attract top-tier instructional talent."
That's about the role. Could be "About the role" heading.
- Responsibilities: bullet list under "Lead the development and implementation of student and staff marketing ..." etc. Let's extract responsibilities:
From "Lead the development and implementation of student and staff marketing" then bullet points:
- Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals.
- Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction.
- Track applicant acquisition costs and stay within designated ceilings.
- Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI.
- Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators.
Then "Steward the KIPP Texas Brand" with subpoints:
- Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization.
- Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust.
- Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand.
- Create and execute an accountability system that measures KIPP Texas’ brand impression in each region.
- Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time.
Then "Recruit, hire, onboard, develop and lead a high-performing team" with subpoints:
- Builds a strong and diverse team with an inclusive culture that leverages each team member’s strengths and ignites actions.
- Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their role.
- Manages and coaches direct reports toward operational excellence and long-term career growth.
- Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team.
- Monitors team performance and goal progress to ensure alignment with annual goals.
Thus responsibilities can be grouped under a single "Responsibilities" heading with list items.
- Qualifications: The posting has "Qualifications QUALIFICATIONS:" then bullet list:
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing
- 7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District).
- Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery.
- Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite).
- Exceptional storytelling, written execution, public speaking, and crisis-response skills.
We can put under "Qualifications" heading.
- Skills: There's a "Competency And Skills" section with bullet points:
- Deep commitment to educational equity and choice in the K–12 public charter sector.
- Strong ability to turn complex analytics into actionable marketing adjustments.
- Proven resilience in a fast-paced, multi-campus environment while balancing competing, time-sensitive priorities.
- Demonstrated cultural competence in designing inclusive, multilingual marketing campaigns that resonate with diverse community demographics.
We can put under "Skills" heading.
- Benefits: There's "Additional Information What We Bring To The Table" with bullet list:
- Comprehensive medical, dental, and vision plans with coverage options for employees and their families.
- Competitive vacation and flexible paid time off (PTO) policies.
- Paid family leave.
- Flexible spending account or high-yield HSA.
- Employee assistance programs.
- KIPP also offers the following employee-paid benefits: legal plans, LifeLock identity protection, life insurance and disability insurance.
We can put under "Benefits" heading.
- Pay: Not mentioned. No salary info. So we should NOT include Pay section.
- Schedule: There's "Work Environment Hybrid work - Reports to the central office or schools three days a week." Also "Travel Requirements Minimal travel: May travel to other school sites or regional offices for professional learning, meetings and other work related activities." Also "Physical Requirements" etc. But schedule is not explicit like full-time, part-time. The posting includes "Hybrid work - Reports to the central office or schools three days a week." That's schedule info. Also "Work Environment" maybe not schedule but we can treat as schedule? The instruction: include Schedule section only if posting actually states them. It does state hybrid work schedule: three days a week. So we can include Schedule heading with that info.
Also "Physical Requirements" etc. Could be under "Requirements"? There's a "Physical Requirements" section but it's generic. Might be considered Requirements? The instruction: Use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. There's also "Additional Requirements" with bullet: Reliable transportation needed, ability to maintain emotional control under stress, work with frequent interruptions. That could go under Requirements. Also "Physical Requirements" could be under Requirements as well. But we need to decide if we have enough content for a Requirements section. The posting includes "Physical Requirements" and "Additional Requirements". Those are substantive. So we can create a Requirements heading and list those.
We also have "Work Environment Hybrid work - Reports to the central office or schools three days a week." That could be schedule. Also "Travel Requirements Minimal travel: May travel to other school sites or regional offices for professional learning, meetings and other work related activities." That could also be schedule or maybe under Requirements? But schedule section is for work schedule; travel could be separate but we don't have a Travel heading. Could include under Schedule as well.
We need to avoid boilerplate: EEO, legal, etc. Remove those.
We must not repeat job title as heading. Already not.
We must not include Job ID etc.
We must preserve all substantive info. So we need to include all the bullet points we extracted.
Let's structure:
About the role
... intro paragraph ...
Responsibilities
- Lead the development and implementation of student and staff marketing ... but we need to break down each bullet as separate li. However the first bullet "Lead the development and implementation of student and staff marketing" is a heading-like phrase but we can treat as li. Then sub-bullets as separate li? Could nest? But spec says use
- for any list of duties/requirements/benefits. It doesn't forbid nesting but likely they expect flat list. We'll just list each responsibility as separate li, maybe combine the lead phrase with its subpoints? Better to break down each action.
Let's list:
- Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals.
- Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction.
- Track applicant acquisition costs and stay within designated ceilings.
- Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI.
- Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators.
- Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization.
- Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust.
- Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand.
- Create and execute an accountability system that measures KIPP Texas’ brand impression in each region.
- Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time.
- Builds a strong and diverse team with an inclusive culture that leverages each team member’s strengths and ignites actions.
- Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their role.
- Manages and coaches direct reports toward operational excellence and long-term career growth.
- Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team.
- Monitors team performance and goal progress to ensure alignment with annual goals.
That covers responsibilities.
Now Qualifications:
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing
- 7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District).
- Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery.
- Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite).
- Exceptional storytelling, written execution, public speaking, and crisis-response skills.
Skills
- Deep commitment to educational equity and choice in the K–12 public charter sector.
- Strong ability to turn complex analytics into actionable marketing adjustments.
- Proven resilience in a fast-paced, multi-campus environment while balancing competing, time-sensitive priorities.
- Demonstrated cultural competence in designing inclusive, multilingual marketing campaigns that resonate with diverse community demographics.
Benefits
- Comprehensive medical, dental, and vision plans with coverage options for employees and their families.
- Competitive vacation and flexible paid time off (PTO) policies.
- Paid family leave.
- Flexible spending account or high-yield HSA.
- Employee assistance programs.
- KIPP also offers the following employee-paid benefits: legal plans, LifeLock identity protection, life insurance and disability insurance.
Schedule
- Hybrid work - Reports to the central office or schools three days a week.
- Minimal travel: May travel to other school sites or regional offices for professional learning, meetings and other work related activities.