Director of Marketing

Christensen Law · Southfield, MI · 2 mo ago

On-siteMarketing$100k/yrFull-time

Christensen Law is a widely respected advocate for personal injury victims across Michigan. With a strong presence in Detroit, Ann Arbor, and Grand Rapids, our firm is renowned for its commitment to delivering powerful results and fighting tirelessly for our clients. Under the leadership of our esteemed attorneys, including founder David Christensen, we have successfully secured countless high-value verdicts and settlements, establishing a track record of excellence and integrity. Our practice areas encompass traumatic brain injuries, car accidents, wrongful death, and more, allowing us to offer comprehensive legal support to those in need of justice and compensation across the state.

About the role

The Director of Marketing at Christensen Law is a pivotal role, aimed at enhancing our firm's marketing strategy to support our mission of compassionate client advocacy and justice. This role offers the unique opportunity to innovate and lead the transformation of our marketing function into a balanced brand and performance engine, focusing on quality lead generation and data-driven marketing outcomes.

Responsibilities

Lead Generation: Develop referral, former-client, and database marketing campaigns that strengthen relationships and generate qualified leads.
Community Outreach: Cultivate relationships with referral sources including attorneys, medical providers, and community organizations to enhance brand engagement.
Digital Marketing: Oversee digital initiatives including SEO and GEO, LSAs, Google Business Profiles, content marketing, social media, streaming, and digital campaigns, ensuring alignment with lead-generation goals.
Vendor Management: Manage key vendor relationships, including SEO, media buying, and commercial production partners, while evaluating performance and holding partners accountable.
Team Leadership: Mentor and develop a small internal marketing team to execute strategic initiatives and achieve marketing goals.
Data-Driven Approach: Use tools such as Lead Docket and HubSpot to analyze lead data, improve attribution, support campaigns, and report on ROI.
Strategy and Execution: Balance high-level strategy development with hands-on execution, participating actively in leadership discussions and making data-informed decisions.

Requirements

B2C Marketing Expertise: Demonstrated experience in consumer marketing with a focus on high quality lead generation and measurable growth.
Digital Marketing Proficiency: Thorough understanding of SEO and GEO, digital advertising, and Google Business Profiles to drive performance marketing.
Data Literacy: Strong ability to interpret marketing metrics, evaluate performance, and connect marketing efforts to business outcomes.
Leadership and Management: Proven experience leading teams, managing marketing vendors, and maintaining strong interpersonal communication skills.
Law Firm Experience: Prior experience in law firm or legal marketing is preferred, though not mandatory for strong B2C candidates.
Hands-On Execution: Willingness to engage directly in marketing execution and team support, balancing strategic and operational responsibilities.

Benefits

Health Insurance: 100% employer-paid health coverage for employees and employer contribution to their families coverage.
Retirement Plans: Includes a 401(k) with employer contribution.
Insurance Coverage: Optional vision and dental insurance along with Aflac coverage options.
Disability and Life Insurance: 100% employer-paid Short-term and long-term disability coverage, plus $100,000 life insurance provided.

Schedule

Primarily onsite role based in Southfield, Michigan, with limited flexibility considered when necessary.