Managing Director of Marketing

About the role

KIPP Texas Public Schools is a free, public charter school network with more than 45 Pre-K - 12 schools across Austin, Dallas-Fort Worth, Houston, and San Antonio. With over 30 years in Texas, we work together with our families and communities to prepare students for college, career, and beyond! Our schools provide a high-quality, well-rounded education built on academic success and personal growth, where all students learn and thrive in a productive, safe, and joyful way! As one of the earliest charter networks in Texas—founded in Houston in 1994 and operating as KIPP Texas since 2018—we hire dynamic, collaborative, and dedicated individuals with an unyielding belief that every child will succeed. Join a Team and Family with an unwavering commitment to creating classrooms, offices, and communities rooted in academic success and joy. If you are passionate about joining a mission-driven community that wants every child to "run to school," the KIPP Texas Team and Family is for you! KIPP Public Schools is a national network of public charter schools that prepares students with the skills and confidence to create the future they want for themselves, their communities, and us all. We are a network of 278 schools with nearly 16,500 educators and 190,000 students and alumni.

The Student Enrollment department is focused on ensuring that schools are fully enrolled so that students are free to create the future they want for themselves and their communities. The team supports this vision through application acquisition and family onboarding, cultivation, and persistence. The Managing Director of Marketing will lead the strategy and execution to attract prospective students and staff to our network while building a unified KIPP Texas brand. This role designs and executes comprehensive, data-driven marketing campaigns to build brand awareness, drive prospective family inquiry pipelines, achieve 100% student enrollment targets, and strengthen employer branding to attract top-tier instructional talent.

Responsibilities

• Lead the development and implementation of student and staff marketing
• Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals
• Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction
• Track applicant acquisition costs and stay within designated ceilings
• Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI
• Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators
• Steward the KIPP Texas Brand: Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization
• Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust
• Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand
• Create and execute an accountability system that measures KIPP Texas’ brand impression in each region
• Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time
• Recruit, hire, onboard, develop and lead a high-performing team: Builds a strong and diverse team with an inclusive culture that leverages each team member’s strengths and ignites actions
• Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their