Manager, Top Producers & Strategic Development - (Hybrid)
Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. The company has achieved Top Producer status with virtually every cruise line, tour, and resort company and has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years. Cruise Planners equips franchise owners for success through innovative marketing, booking, and lead-generating tools, as well as professional development and hands-on training with industry leaders.
About the role
The Manager, Top Producers & Strategic Development, is responsible for coaching and developing high-performing advisors to accelerate sales, enhance operational efficiency, and identify strategic opportunities for long-term success. This role involves a consistent cadence of engagement, providing individualized coaching, performance analysis, and business planning support. Additionally, this position plays a key role in shaping and executing the network’s training strategy, guiding the coaching team, and delivering monthly training initiatives.
Responsibilities
- Build and strengthen relationships with Top Producing Franchises, identifying opportunities to drive revenue growth and business expansion.
- Maintain a minimum cadence of one coaching call per franchise each quarter.
- Develop a deep understanding of each Top Producing Franchise’s business objectives and collaborate with advisors to create customized growth strategies, marketing plans, and measurable performance goals.
- Partner with Top Producing Franchises to identify, evaluate, and pursue new business and sales opportunities.
- Understand, train, and leverage proprietary technology platforms and reporting tools to monitor advisor performance, track progress against goals, and analyze overall sales results.
- Create and deliver personalized weekly communications through various channels, including email, newsletters, phone calls, and social media, to keep franchises informed of company initiatives, exclusive offers, marketing updates, sales opportunities, and operational changes.
- Facilitate quarterly planning sessions with the Executive Team to identify and establish monthly training topics for the entire advisor network, including Power Hour and Let’s Talk sessions.
- Engage Top Producers through group coaching and networking forums, including Let’s Talk and other peer-learning events.
- Design, develop, and deliver engaging training content and PowerPoint presentations for monthly Network webinars.
- Lead Train-the-Trainer sessions and distribute supporting materials to the Business Development and Care teams.
Requirements
- 5+ years of experience in the Travel Industry.
- Proven Sales Training and Development experience.
- Bachelor's degree preferred.
- Ability to attend occasional Cruise Planners events as needed, outside of Home Office.
- Occasional travel as needed.
- Occasionally work outside normal business hours and regular schedule.
Skills
- Exceptional verbal and written communication skills, with a strong ability to listen effectively, solve problems, deliver outstanding customer service, and apply marketing best practices.
- Strong organizational and time-management skills, with the ability to prioritize multiple projects and deadlines in a fast-paced, collaborative environment.
- Excellent presentation, facilitation, and content-development skills, with the ability to engage diverse audiences and deliver impactful training programs.
- Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
- Strong analytical and critical-thinking skills, with the ability to interpret performance data, identify trends, establish meaningful goals, and measure outcomes.
- Proven relationship-building and interpersonal skills, with the ability to influence, coach, and collaborate effectively across all levels of the organization.
- Effective project management and decision-making capabilities, with a demonstrated ability to manage competing priorities and drive initiatives to successful completion.
- Working knowledge of social media platforms and digital communication tools, including Facebook, Instagram, LinkedIn, X (formerly Twitter), GMB, and email marketing applications.
Schedule
This is a hybrid role: Remote on Mondays and Fridays, onsite Tuesdays, Wednesdays, and Thursdays.