Manager, Software Development - Marketing Technology
About the role
T-Mobile is seeking a Manager to lead the Marketing Technology team. This role involves overseeing web analytics, pixel creation and tracking, media reporting, and integrations across CRM and media platforms. The Manager will lead a team of engineers and analysts, collaborating closely with Marketing, Media, Data Science, and Engineering partners.
Responsibilities
- Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
- Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
- Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
- Recruit and onboard qualified team members to strengthen team capabilities and support project demands
- Web Analytics: Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams
- Media Reporting & Tracking: Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
- CRM & Media Platform Integrations: Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization
- multi-functional Collaboration & Strategy: Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends — privacy, signal loss, AI, identity resolution — into actionable strategies and presenting recommendations clearly to senior leadership
Requirements
- Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
- Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field
- 4-7 years’ Experience in an Analytics and Business Intelligence development environment
- Less than 2 years’ Experience in managing or supervising a team of 15 developers or more
Qualifications
- Analytical Thinking - Hands-on experience with web analytics platforms; Experience with SQL for data querying and reporting
- Coaching & People Management - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists
- Resource Management - Manage software licenses, contractor relationships, and tooling budgets across a complex MarTech stack
- Software Development Management - Deep knowledge of tag management systems; Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement
- Technology Roadmap - Good understanding of digital advertising ecosystems — paid search, paid social, programmatic, affiliate
- Vendor Management - Experience managing CRM and/or media platform integrations
- Business Metrics - Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment
Skills and Abilities
- Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment
- Familiarity with Customer Data Platforms
- Knowledge of server-side tagging, Conversion APIs, and privacy-safe measurement solutions
- Exposure to media mix modeling (MMM) and multi-touch attribution (MTA) methodologies
- Experience with data visualization tools (Looker, Tableau, Power BI)
- Agile/Scrum project management experience
Benefits
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
Pay
Base Pay Range: $136,600 - $246,300
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