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Jobs · Engineering · Washington

Manager, Software Development - Marketing Technology

T-Mobile · Bellevue, WA · 1 wk ago
EngineeringFull-time

About the role

T-Mobile is seeking a Manager to lead the Marketing Technology team. This role involves overseeing web analytics, pixel creation and tracking, media reporting, and integrations across CRM and media platforms. The ideal candidate will manage a team of engineers and analysts, collaborate with cross-functional teams, and drive continuous innovation.

Responsibilities

  • Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
  • Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
  • Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
  • Recruit and onboard qualified team members to strengthen team capabilities and support project demands
  • Web Analytics: Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams
  • Media Reporting & Tracking: Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
  • CRM & Media Platform Integrations: Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization
  • multi-functional Collaboration & Strategy: Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends — privacy, signal loss, AI, identity resolution — into actionable strategies and presenting recommendations clearly to senior leadership
  • Also responsible for other duties/projects as assigned by business management as needed.

Requirements

  • Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
  • Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field
  • 4-7 years’ Experience in an Analytics and Business Intelligence development environment
  • Less than 2 years’ Experience in managing or supervising a team of 15 developers or more

Qualifications

  • Analytical Thinking - Hands-on experience with web analytics platforms; Experience with SQL for data querying and reporting
  • Coaching & People Management - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists; less than 2 years of experience managing or supervising a software development team of 15 or more
  • Resource Management - Manage software licenses, contractor relationships, and tooling budgets across a complex MarTech stack
  • Software Development Management - Deep knowledge of tag management systems; Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement
  • Technology Roadmap - Good understanding of digital advertising ecosystems — paid search, paid social, programmatic, affiliate
  • Vendor Management - Experience managing CRM and/or media platform integrations
  • Business Metrics
  • Collaboration
  • Customer Delivery
  • Technical Writing

Skills and Abilities

  • Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment (Preferred)
  • Familiarity with Customer Data Platforms (Preferred)
  • Knowledge of server-side tagging, Conversion APIs, and privacy-safe measurement solutions (Preferred)
  • Exposure to media mix modeling (MMM) and multi-touch attribution (MTA) methodologies (Preferred)
  • Experience with data visualization tools (Looker, Tableau, Power BI) (Preferred)
  • Agile/Scrum project management experience (Preferred)

Benefits

At T-Mobile, employees are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

Pay

The pay range above is the National Base Pay Range for this role - please click on the link in the 2nd paragraph below to find the range for the location(s) listed.

Travel

Travel Required (Yes/No): Yes

DOT Regulated

DOT Regulated Position (Yes/No): No

Safety Sensitive Position

Safety Sensitive Position (Yes/No): No

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