Manager, Social Media & Audience Growth

About the Role

Simon & Schuster is seeking a Manager, Social Media & Audience Growth to help grow audiences by creating compelling social‑first content, identifying emerging platform opportunities, and bringing books into the cultural conversation. Reporting to the VP, Content Marketing & Brand Development, this role serves as both a platform strategist and content creator—leading the day‑to‑day strategy and execution for TikTok, TikTok Shop, and YouTube while helping define how readers discover Simon & Schuster’s books across emerging platforms. The manager will collaborate with marketers, publicists, authors, creators, and internal partners across every publishing division to identify compelling stories, amplify front‑list and back‑list titles, create engaging original content, and connect books with new audiences.

Responsibilities

• Lead strategy and day‑to‑day execution for Simon & Schuster’s corporate organic presence on TikTok and YouTube, and support social‑commerce on TikTok, YouTube, and Meta Shopping platforms; develop and maintain editorial calendars, write/edit/publish/optimize daily content, manage workflows via Sprout Social, Airtable, and native tools, monitor performance and refine programming, and stay current on platform features.
• Partner with imprint marketers, publicity teams, editors, and authors to develop original social‑first concepts, amplify marketing campaigns, extend book lifecycles through storytelling, and identify cultural moments and trends for book discovery.
• Create engaging short‑form video, photography, graphics, and written content; capture content at author events, festivals, launches, and company initiatives; experiment with emerging formats and storytelling techniques; collaborate with video production, website, events, multicultural marketing, advertising & promotions, and design on integrated campaigns; ensure all content is authentic, timely, and platform‑native.
• Monitor audience behavior, creator trends, and platform developments; identify opportunities to join cultural conversations; develop programming that encourages community participation and book discovery; support audience‑growth goals set by the VP and Senior Manager.
• Lead social‑commerce initiatives: support shop strategy and affiliate marketing on TikTok, YouTube, and Meta; build relationships with creators and affiliate partners; identify opportunities across TikTok Shop, YouTube Shopping, Meta, and emerging commerce platforms; monitor platform updates and recommend new commerce opportunities; educate imprints and authors on social‑commerce best practices.
• Collaborate with the Senior Manager and imprint marketers to execute editorial strategy; contribute to the monthly Corporate Social Media All‑Hands with platform updates, trend reports, and case studies; build relationships with platform representatives and internal partners across marketing, publicity, video production, website, events, and advertising & promotions; maintain platform documentation and best‑practice guides.
• Analyze platform performance and campaign results; share audience insights and emerging trends; recommend content optimizations; test new ideas, formats, and workflows to improve engagement and growth.

Requirements

• 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer‑facing brand, publisher, media company, or agency.
• Deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms.
• Experience developing and executing social‑first content strategies.
• Strong content‑creation skills, including copywriting, photography, and short‑form video production.
• Familiarity with social commerce, affiliate marketing, or creator partnerships.
• Experience using social publishing, analytics, and project‑management platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
• Excellent communication, collaboration, and organizational skills.
• Curiosity for internet culture and emerging social trends.
• A love of books and enthusiasm for helping readers discover new authors and stories.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off (PTO)
• Broad‑Based Ownership program, making employees partners in the company’s shared success

Compensation

The hiring salary range applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay depends on a variety of job‑related factors, including geographic location, market demands, experience, training, and education.