Manager, Audience Growth
About the role
We’re looking for an Audience Growth Manager to accelerate first-party data growth and audience engagement across our iconic portfolio of brands. You’ll lead high-impact initiatives that convert casual readers into known users and loyal subscribers—powering smarter marketing across email, SMS, and beyond.
Key Responsibilities
Develop and execute data-informed strategies to grow first-party audiences across email and SMS
Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
Enhance on-site lead generation tools and placements to maximize registration and engagement
Own reporting and dashboards to track acquisition, engagement, and conversion performance
Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices
Qualifications
5+ years of experience in audience development, growth marketing, CRM, or digital marketing
Demonstrated success growing first-party data through registration and email acquisition
Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
Understanding of paid media strategy and lifecycle marketing a plus
Strong communication skills and ability to translate data into clear, actionable insights
Highly analytical, creative, and collaborative with a test-and-learn mindset
Hybrid role based in NYC; in-office presence required 4 days per week
What We Offer
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Compensation
The base salary for this role is between $88,000 - $106,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.