Manager, Audiences

Overview

The Manager, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our clients. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies.

Responsibilities

• Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
• Prepare data strategy presentations and drive integration in media plans focused on audience details.
• Build and present client data and technology use case recommendations and performance reports.
• Manage the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups.
• Collaborate with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies.
• Lead junior Audience team members to ensure audience insights and signals are seamlessly integrated into all stages of media planning.
• Create strategies and insights that align with clients' business objectives and desired outcomes.
• Utilize a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
• Drive client outcomes by using data and technology effectively to achieve client goals and enhance business results.

Qualifications

• 3+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.