Associate Manager, Social Media & Audience Growth

About Simon & Schuster

Simon & Schuster is a global leader in general‑interest publishing, delivering fiction and nonfiction across printed, digital, and audio formats. The company’s roster includes many of the world’s most popular and award‑winning authors and operates well‑known imprints such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing, and Simon & Schuster Audio, as well as international companies in Australia, Canada, India, and the United Kingdom. Its books reach readers in more than 200 countries and territories.

About the Role

The Corporate Marketing division is seeking an Associate Manager, Social Media & Audience Growth. Reporting to the Senior Manager, Social Media & Audience Growth, this position manages day‑to‑day corporate social channels, creates compelling content, fosters reader communities, and identifies new opportunities for book discovery. It is an ideal role for a creative, curious marketer who loves social media, internet culture, and books, and who aspires to become a strategic social media leader.

Responsibilities

• Platform Management & Daily Programming: Manage strategy and execution for corporate platforms (LinkedIn, X, Pinterest, BlueSky, Instagram Broadcast Channels, Facebook Groups); plan, write, publish, and optimize daily content; maintain editorial calendars in Airtable and Sprout Social; monitor performance and stay current on platform trends.
• Community Engagement: Monitor and respond to comments, direct messages, and audience questions; identify ways to deepen reader engagement; escalate customer‑service or sensitive issues; share audience feedback with the team.
• Champion Books Across Simon & Schuster: Identify opportunities to amplify front‑list and back‑list titles; support corporate campaigns that extend imprint and author initiatives; gather and organize marketing assets; contribute creative ideas that connect books to cultural moments.
• Create Engaging Social Content: Produce graphics, photography, short‑form video, and written social copy; assist with content capture at author events, festivals, and launches; support production alongside Video Production and Design teams; experiment with new formats and storytelling techniques.
• Support Audience Growth: Monitor audience behavior and engagement trends; support editorial programming that encourages conversation and discovery; assist with performance reporting and audience insights; help identify relevant cultural conversations.
• Support Partnerships & Internal Education: Maintain the Corporate Social Wiki and best‑practice guides; develop educational resources for authors, imprints, and internal stakeholders; assist with influencer, partnership, and book‑club outreach; support the Social Media All‑Hands meeting with research and presentation materials.
• Measure, Learn & Evolve: Track performance across platforms; share audience insights and emerging trends; identify workflow and content‑performance improvements; continuously learn about new platforms, tools, and technologies.

Qualifications

• 2–4 years of experience in social media, digital marketing, communications, or content marketing.
• Experience managing social media accounts for a brand, publisher, agency, or media company.
• Strong writing, editing, and copywriting skills.
• Experience creating social‑first content, including photography, graphics, and short‑form video.
• Familiarity with social publishing and analytics platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
• Excellent organizational and project‑management abilities with strong attention to detail.
• Collaborative mindset and enthusiasm for experimenting with new ideas.
• Passion for books, publishing, internet culture, and connecting readers to stories.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off (PTO)
• Broad Based Ownership program, making employees partners in the company’s success

Pay

The hiring salary range applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay depends on geographic location, market demands, experience, training, and education.