Manager, Social Media & Content Strategy

Join the world's largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025! Make your mark at the world’s largest HVAC company Daikin Applied is seeking a strategic, creative, and business-minded communications leader to own and evolve our enterprise social media strategy and digital engagement approach. This role is a key member of the Integrated Communications team, responsible for connecting social media to executive visibility, thought leadership, employee engagement, media relations, brand storytelling, and marketing initiatives, ensuring the company shows up with a cohesive, compelling voice across channels. The ideal candidate understands social media as a strategic business tool, not just a publishing channel, and brings a blend of strategy, storytelling, advisory, and analytics capabilities to drive engagement, surface insights, and amplify enterprise priorities. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor! Location: Plymouth, MN, Hybrid What You Will Do Social Media Strategy & Governance Develop and execute Daikin Applied’s enterprise social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platformsEstablish governance, channel standards, publishing guidelines, and best practicesBuild and maintain an integrated social media calendar aligned to company priorities, campaigns, product launches, events, and employer brand initiativesContinuously evaluate platform performance and identify opportunities to increase engagement, reach, and brand visibility Content Development & Storytelling Identify and develop compelling stories that showcase Daikin Applied’s people, customers, innovations, culture, and business impactTranslate complex technical topics into engaging, accessible content for external audiencesDevelop social content including executive posts, campaign narratives, video concepts, and event coveragePartner with designers, agencies, and stakeholders to produce high-quality contentEnsure consistency in brand voice, messaging, and visual identity across channels Executive Visibility & Employee Advocacy Support executive social presence and thought leadership initiativesDevelop programs that encourage employee advocacy and responsible engagementIdentify opportunities to amplify key business milestones through leadership voicesProvide guidance and coaching to leaders on effective social media engagement Social Listening & Market Intelligence Lead enterprise social listening to monitor industry trends, customer sentiment, and competitive activityIdentify opportunities and risks that may impact reputation or stakeholder engagementTranslate insights into recommendations that shape messaging, campaigns, and communications strategiesDeliver actionable intelligence to Communications, Marketing, HR, and business leadersPartner with Corporate Communications on reputation management and issues monitoring Integrated Communications & Strategic Partnership Partner closely with Communications, Marketing, HR, and business leaders to develop coordinated plans that maximize impactServe as the enterprise amplification engine, extending priority narratives across social channels in a deliberate, integrated wayIdentify opportunities to connect social with earned media, executive communications, employee communications, and owned channelsServe as a strategic advisor on how digital engagement supports broader business objectivesContribute to the continued evolution of Daikin Applied’s integrated communications model Analytics & Performance Measure and report on audience growth, engagement, share of voice, and campaign effectivenessDevelop dashboards and executive reporting that translate metrics into meaningful insightsConnect digital engagement metrics to broader business outcomes, including brand visibility, talent attraction, and reputationContinuously refine strategy based on performance data and audience insights What’s In It For You The ability to make an impact and shape your career with a company that is passionate about growthThe support of an organization that believes it is vital to include and engage diverse people, perspectives, and ideas to achieve our best Minimum Qualifications Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field8–10+ years of experience in social media, communications, digital marketing, or related disciplinesDemonstrated success building and executing enterprise social media strategiesExceptional writing, editing, and storytelling skillsExperience supporting executive communications and thought leadershipExperience with social listening, analytics, and content platformsStrong project and stakeholder management skillsAbility to influence across functions and partner with senior leadersStrong business acumen and ability to connect communications to enterprise prioritiesExperience working in a matrixed, cross-functional environmentWork visa sponsorship is not available for this position Preferred Qualifications Experience in B2B, manufacturing, industrial, or technical industriesExperience integrating social media with PR, thought leadership, and employee communicationsExperience managing agencies and external partnersExperience supporting executive leadership teams and enterprise-wide programs Benefits Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements: Multiple medical insurance plan options + dental and vision insurance 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributionsCompany provided life insurance + optional employee paid voluntary life insurance, dependent life coverage and voluntary accident coverageShort term and long-term disability 3 weeks of paid time off for new employees + 11 company paid holidaysVacation accrues on a monthly basis, unless applicable federal, state and local law requires a faster accrualPaid sick time in accordance of the federal, state and local law Paid parental leave and tuition reimbursement after 6 months of continuous service The typical annual base salary for this position ranges from $90,000k - $153,300k and a bonus potential up to 10%. The range displayed represents the pay range for all positions in the job grade which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location. If you're looking for an engaging career with growth opportunities in a supportive environment, you'll love a career at Daikin Applied!