Manager, Social Media & Content

Social & Content Strategy Execution

Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership.
Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior.
Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends.

Content Planning & Production

Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives.
Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content.
Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities.
Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform.
Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up.

Community Engagement & Brand Presence

Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.).
Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews.
Escalate customer or reputational issues as needed in partnership with internal stakeholders.
Foster an active and engaged online community through thoughtful, timely interaction.

Cross-Functional Collaboration

Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives.
Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings.
Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories.

Performance & Optimization

Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness.
Use data and insights to inform ongoing content optimization and future planning.
Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance.

Innovation & Continuous Improvement

Proactively test new formats, features, and platforms to enhance reach and engagement.
Bring forward actionable recommendations to evolve content strategy and execution.

Franchisee Support

Support franchisees on platform access and questions.

Essential Skills, Experience, and Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 3-5+ years of experience in social media, content, or digital marketing roles
• Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus
• Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms
• Experience developing and managing content calendars and working within structured campaign frameworks
• Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices
• Familiarity with social media management and analytics tools
• Experience interpreting performance data and applying insights to improve results
• Strong visual judgment and understanding of effective digital content, particularly short-form video
• Able to manage multiple priorities and stakeholders in a fast-paced environment
• Strong collaboration and communication skills