Manager, Social & Influencer Strategy, DIG, Ruder Finn

Key Responsibilities

• Support influencer marketing initiatives, including creator research, outreach, vetting, coordination, content review, and maintaining tracking systems
• Manage day-to-day execution of influencer content across a network of creators, subject matter experts, and brand partners, including timeline management, deliverable tracking, and asset organization
• Identify influencer partners aligned with campaign objectives, audience needs, brand values, and platform best practices
• Coordinate with influencers, internal teams, studios, and external partners to ensure smooth execution across timelines, deliverables, and content requirements
• Review influencer content for accuracy, brand alignment, required disclosures, and platform-specific best practices
• Packaging and finalizing content to ensure inclusion of required elements, such as overlays, disclosures, disclaimers, and brand or legal requirements, while maintaining authenticity
• Aid in setting up and optimizing paid social campaigns, including A/B message testing, audience segmentation, and compiling performance reports; Meta experience preferred
• Assist with gathering and organizing campaign data for client reporting, with exposure to platform analytics and Google Analytics/GA4
• Monitor social channels and support community management, responding to routine inquiries and flagging key issues
• Participate in internal and client meetings to support strategy development, creative ideation, influencer recommendations, and campaign activation
• Stay informed on creator trends, platform updates, influencer marketing best practices, and emerging social tools to help inform campaign ideas and performance

Qualifications

• Bachelor’s degree in marketing, communications, media studies, advertising, or a related field preferred
• 2+ years of experience in influencer marketing, social media, digital marketing, or integrated communications
• Hands-on experience supporting influencer campaigns, creator partnerships, content coordination, or social campaign execution
• Experience researching, vetting, and coordinating with influencers or creators across platforms such as Instagram, TikTok, YouTube, LinkedIn, or similar channels
• Familiarity with influencer marketing tools, such as Tagger or similar platforms, is a plus
• Experience managing content review, approval workflows, stakeholder feedback, and asset tracking
• Experience with Meta Business Manager and Ads Manager preferred; additional platform experience is a plus
• Familiarity with platform analytics, social reporting, and campaign performance metrics
• Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Outlook
• Understanding of compliant, accurate, and brand-safe content development; experience in regulated industries is a plus
• Strong organizational skills, attention to detail, and ability to manage multiple timelines and deliverables
• Proactive, solutions-oriented, and eager to learn, with strong communication and collaboration skills
• Passionate about digital trends, social platforms, creator marketing, and emerging tools