Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

About the role

Ruder Finn is seeking an experienced Manager, Healthcare Social & Influencer Strategy to join our growing Digital Health practice. The ideal candidate will bring a strong digital skillset, a sharp understanding of the creator landscape, and proven experience developing influencer programs that connect health care brand objectives with authentic, engaging content.

Responsibilities

• Develop influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven insights
• Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align to audience behavior, campaign objectives, platform best practices, and brand goals
• Lead influencer campaign planning and execution, including creator identification, issues vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting
• Guide the development of branded and unbranded influencer-first content, including creator briefs, messaging guidance, platform-native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices
• Bring an understanding of the regulatory landscape to create compliant, yet innovative, content
• Partner with account leads, creative, paid media, analytics, social strategy, and healthcare communications team members to ensure influencer programs are integrated across broader digital and communications campaigns
• Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high-quality deliverables
• Support the operational performance of accounts, ensuring high-quality work, adherence to deadlines, budget tracking, and thoughtful campaign management
• Deliver superior client service by aligning influencer and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders
• Mentor and develop junior team members, fostering expertise in influencer strategy, creator research, content review, platform trends, and integrated digital campaign execution
• Review and analyze influencer and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, audience engagement, client reputation, and strategic impact
• Support external vendors, when needed, to support influencer identification, creator management, paid amplification, digital reputation management, issues response, and crisis communications strategies

Qualifications

• A minimum of 2+ years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred
• Bachelor's degree in communications, public relations, marketing, or a related field preferred
• Demonstrated experience developing and executing influencer or creator-led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting
• Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices
• Experience working with creators, talent managers, agents, influencer platforms, or external vendors to support campaign execution
• A strong passion for influencer marketing, social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices
• Expertise in influencer strategy, social-first content development, social listening, data analysis, insights reporting, and performance optimization
• Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations
• A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients
• A strong understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs
• Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment
• Curiosity and comfort with integrating AI tools into communications and workflows
• Proven experience managing, mentoring, or coaching junior team members

Benefits and More

• Competitive base salary and bonus opportunity
• Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, and 401k (match) plan
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Transit benefits
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings

Pay Range

The anticipated salary range for this position, at the time of posting, is $72,000 - $83,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications.