Director, Brand Experience Social Strategy, DIG, Ruder Finn

Key Responsibilities

• Strategically plan social content strategy and communications, integrating both paid and organic tactics supported by data-driven insights for consumer and brand experience clients.
• Lead social content and strategy, ensuring alignment with broader communications programs and social media integration while exploring new opportunities in digital tools and technologies.
• Monitor and interpret social trends across entertainment, sports, fashion, food, lifestyle, and other relevant cultural categories to identify timely opportunities for client brands.
• Develop proactive, culturally relevant ideas that enable brands to participate credibly in emerging conversations, cultural moments, and social trends.
• Counsel clients on how and when to enter the cultural conversation, balancing speed, brand relevance, audience expectations, and other considerations.
• Serve as a key contact for clients, acting as key social and digital expertise to support their digital knowledge ongoing.
• Support in the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and budget optimization.
• Deliver superior client service by aligning digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders.
• Mentor and develop junior team members, fostering expertise in digital and cutting-edge campaign strategies.
• Collaborate with cross-functional teams to ensure cohesive execution across all digital channels and platforms.
• Review and analyze campaign performance to develop client-facing reports and provide actionable insights for enhancement of client reputation and strategic improvements.
• Partner with external vendors to strengthen the delivery of high-impact crisis communication strategies and digital reputation management.

Qualifications

• A minimum of 6+ years working in the social strategy space with experience in consumer, brand, CPG. Experience with QSR preferred.
• Bachelor’s degree in advertising, communications, public relations, marketing, or a related field preferred.
• A strong passion for social media marketing, coupled with the ability and curiosity to leverage emerging industry trends to effectively coordinate digital campaigns.
• Expertise in social strategy and content development, as well as the execution of social listening, marketing, data analysis, and insights reporting. Direct experience creating content is a plus, but not mandatory.
• Expert-level knowledge of the role that paid, influencer and owned play in the brand social ecosystem.
• Deep knowledge of and genuine enthusiasm for culture, with the ability to connect developments across multiple categories to consumer behavior and brand opportunities.
• Demonstrated experience translating cultural insights, social trends, and real-time moments into compelling brand ideas, content strategies, and integrated campaigns.
• Strong cultural judgment and instincts, including recommending authentic ways for your clients to participate in conversations.
• A firm understanding of the creative process and what makes strong social content. Experience should include working with creative production teams to deliver high-impact creative and content to clients.
• Strong organizational skills with the ability to work across multiple high‐profile and high‐budget programs in a fast‐paced, consistently changing environment.
• Proven experience managing and coaching a team.
• Experience managing influencer campaigns with talent is a plus but not required.

Pay

The anticipated salary range for this position, at the time of posting, is $98,000 - $115,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications.