Director, Brand Marketing and Social

Scope of Responsibilities

Set the brand's point of view and translate it into a seasonal campaign calendar that moves a bride from discovery to trust, connecting creative, social, performance, and lifecycle to a single campaign idea and holding the standard for how it shows up.

Build and own a pipeline of brand collaborations and co-branded programs that extend reach and treat collabs as a campaign amplifier rather than a standalone function.

Own the strategy and team behind organic social (TikTok, Instagram, Pinterest) and the creator program, running them like acquisition channels with a clear point of view on what content earns attention and what the program returns.

Own how Birdy Grey sounds across every surface, set the standard for brand voice, protect the consistency, and evolve the voice as the brand grows.

Build the brand's presence in the places brides already trust: editorial, earned coverage, and physical activations, using those moments to amplify campaigns rather than just generate impressions.

Own the brand and social budget and a team across social, influencer, and campaign support, allocating both against outcomes rather than activity.

Qualifications & Personal Attributes

• 6+ years in brand or integrated marketing, ideally inside a DTC or consumer brand
• Proven campaign authorship: ownership end to end from brief through creative concept through integrated rollout, not just channel execution
• Hands-on track record sourcing, negotiating, and launching brand collaborations and co-branded programs, with an activatable network in fashion, beauty, lifestyle, or creator communities
• Strong creative instincts and a track record working closely with creative teams on campaign concepting, including the ability to write a brief that actually inspires
• Hands-on experience running organic social across TikTok, Instagram, and Pinterest as a growth channel
• Budget ownership: experience managing a meaningful brand or marketing budget and connecting spend to outcomes
• Strong writing and editing skills, and the judgment to own a brand voice across every customer surface
• People management experience, with examples of developing a small team, giving honest feedback, and building repeatable systems rather than hero-ing every launch
• Experience with brand health measurement: running awareness surveys, tracking share of voice, and using research to inform creative decisions rather than just report on them
• Clear understanding of the relationship between brand and business, with the ability to balance equity-building work with near-term conversion
• Opinionated about what a brand should stand for, with the judgment to tell the difference between a campaign that feels right in a deck and one that moves a customer
• Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

California Pay Range

$135,000 - $150,000 USD

Benefits & Perks (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retail: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes