Director, Brand & Social Media

About the role

We're looking for a Director of Brand and Social Media to join our dynamic team. This role is key to driving financial and brand growth, fostering emotional connections, and building long-term equity for Petco.

Key Responsibilities

• Develop and own the holistic owned-brand strategies aligned to company goals and customer insights.
• Oversee partnerships, social media, and public relations to drive financial and brand growth goals.
• Lead brand campaigns that drive emotional connection and build long-term equity.
• Ensure consistent brand expression across all channels (social, digital, in-store, experiential).
• Define and execute the social media strategy across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, emerging channels).
• Oversee influencers, community management, real-time engagement, and customer interactions to build loyal communities.
• Monitor trends, sentiment, and platform innovation to keep the brand at the forefront of culture.
• Lead the creation of compelling content that inspires, informs, and connects with audiences.
• Collaborate with Creative and external agencies to produce on-brand photo, video, and editorial content.
• Establish a content calendar aligned with seasonal initiatives, brand moments, and social trends.
• Build and scale influencer and creator partnerships that amplify brand storytelling and drive measurable impact.
• Identify, negotiate, and manage influencer relationships, campaigns, and collaborations.
• Manage, mentor, and develop a team of brand, social, and influencer marketing professionals.
• Partner with Retail, E-commerce, PR, and Product teams to ensure integrated, customer-centric marketing campaigns.
• Set KPIs, track performance, and analyze results to inform strategies.
• Continuously optimize content, messaging, and campaigns based on data, insights, and customer feedback.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
• 10+ years of experience in brand marketing, social media, or related roles, ideally within retail, lifestyle, or consumer brands.
• Proven experience building iconic brands and leading major social media and influencer programs.
• Exceptional leadership, communication, and storytelling skills.
• Deep understanding of social media platforms, content creation, paid social media strategies, and emerging trends.
• Experience working with creative teams, agencies, and influencer management platforms.
• Strong analytical skills with the ability to turn data into actionable insights.
• Passion for innovation, culture, community, and customer experience.

Preferred Attributes

• Experience in high-growth retail, fashion, beauty, or consumer brands.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Deep network of creators, influencers, and media partners.
• Creative thinker who loves experimenting and pushing boundaries.

Benefits

At Petco, we offer competitive compensation, comprehensive health and financial benefits, 401K, incentives, and PTO. Learn more about our Total Rewards at https://careers.petco.com/us/en/key-benefits.

Equal Opportunity Employer

At Petco Animal Supplies, Inc., we are committed to providing equal employment opportunities for all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification. For more information, please visit our Employment Equity Policy.