Manager, Social & Influence

Responsibilities

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Demonstrate an expert-level understanding of the native features, unique audience behaviors, and evolving algorithms of major platforms (TikTok, Instagram, LinkedIn, X/Twitter, and Reddit) to maximize reach and engagement
• Proactively "platform-hack" emerging features (e.g., TikTok branded channels, LinkedIn "Influence" strategies, or Reddit AMAs) to pilot innovative, compliant content formats that break through traditional feed noise
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client and team expectations by leveraging industry knowledge, experience and an always-on curiosity resulting in inspired research
• Develop and execute both earned-led brand and influencer-led campaigns
• Manage and build relationships with influencers and third-party agents
• Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction
• Communicate with clients on a daily basis
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Mentor junior staff

Qualifications

• 4-5 years of related experience
• Intellectual curiosity and creativity is a must
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next
• Communication: Speak, write and edit succinctly and compellingly
• Management: Meet deadlines, put out fires and multi-task
• Interpersonal: Play nice, whether it's in a team, with a team or independently
• Technical: Know Word, PowerPoint, Excel and Outlook
• Media databases and social tracking tools and knowledge of influencer management systems a plus
• Detail-Oriented: Whether it's a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential