Manager, Site Innovation & Operations, NA Ecommerce

About the role

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

A member of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose

Lead the execution of a best-in-class product discovery experience, partnering with Digital Product, Design, UX and eComm teams to deliver a seamless, clear path to purchase. Own end-to-end discovery performance, driving innovation across Search, PLP, and Navigation to enhance findability, engagement, and conversion.

Responsibilities

• Influence and contribute to the product discovery innovation roadmap, workstreams, and execution plans.
• Shape and drive the discovery roadmap, ensuring alignment with business priorities and customer needs.
• Own Search, PLP, and Navigation innovation initiatives to enhance conversion, engagement, and product findability.
• Own the end-to-end delivery of discovery initiatives, ensuring adherence to timelines, quality standards, and successful implementation.
• Continuously evaluate the customer journey to identify friction points and opportunities to improve the discovery experience.
• Drive performance through data-driven insights and ongoing optimization of the discovery experience.
• Own reporting and analysis of discovery performance, translating insights into actionable recommendations.
• Leverage customer behavior data, consumer insights, and competitive analysis to inform strategy and identify growth opportunities.
• Conduct regular competitive benchmarking to support innovation and roadmap development.
• Lead test-and-learn initiatives to continuously optimize product discovery experiences.
• Drive cross-functional execution to deliver scalable, customer-centric discovery solutions.
• Partner closely with Digital Product, Ecommerce, UX, and Testing teams to ensure alignment and successful delivery.
• Influence stakeholders to align on priorities and drive customer-first outcomes while ensuring clarity, ownership, and accountability across teams.
• Communicate strategy, insights, progress, risks, and dependencies clearly and effectively to stakeholders.

Requirements

• Bachelor's degree and 5+ years of professional experience in Ecommerce, Digital Merchandising, Digital Product, or a related field.
• Passion for Ecommerce, with a strong understanding of the digital commerce landscape and competitive trends.
• Exceptional attention to detail, accuracy, and a continuous learning mindset.
• Strong verbal and written communication skills, with a collaborative, team-oriented approach.
• Ability to adapt to changing priorities and effectively organize, prioritize, and manage multiple projects simultaneously.
• Prowess in building relationships and collaborating with cross-functional partners at all levels of the organization.
• Proven ability to build relationships and collaborate with cross-functional partners at all levels of the organization.
• Strong analytical, critical thinking, and problem-solving skills.
• Advanced Excel skills, including experience with VLOOKUPs, PivotTables, and data analysis.
• Proficiency with Google Analytics and Tableau, with a solid understanding of Ecommerce and digital performance KPIs.

Qualifications

• Courage
• Creativity
• Customer Focus
• Dealing with Ambiguity
• Drive for Results
• Interpersonal Savvy
• Learning on the Fly
• Strategic Agility
• Developing Direct Reports and Others
• Building Effective Teams

Skills

• Product Discovery
• Search Optimization
• PLP Development
• Navigation Enhancement
• Data Analysis
• Competitive Benchmarking
• Test-and-Learn Initiatives
• Team Collaboration
• Stakeholder Influence
• Communication Skills

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance