Manager, Shopper Insights

Position Summary

The Manager, Shopper Insights is a seasoned market research professional that serves as a navigator of the omnichannel marketplace and champion for our current and future shoppers. This individual will report into the Beer Insights organization and will partner with a range of stakeholders including Beer Marketing/Activation, SET, CatMan, National Accounts, etc. This person will collaborate to shape business priorities with the shopper in mind, bring disparate data into a synthesized story, and drive adoption of actionable items that give Constellation Brands an edge today and into the future.

Key Responsibilities

• Liaison to Sales: Act as the primary point of contact for the sales team, attending key account meetings to provide the "voice of the shopper" in a language that resonates with buyers.
• Custom Research Guru: Identify knowledge gaps and design research (qualitative and quantitative) to help answer most critical business questions.
• Insights Translation: Transform data from primary research including path-to-purchase studies into high-impact visual decks and sales collateral by creating the 'sales-friendly' version of the work.
• The "So What?" Expert: Analyze existing proprietary and syndicated data (Circana, Numerator, Placer AI, other syndicated tools) to extract actionable recommendations that drive volume and share.
• Retailer Storytelling: Collaborate with Key Account Managers to build custom, insights-driven narratives for major retailers, ensuring our brands solve specific retailer pain points.
• Feedback Loop: Communicate field realities back to the research team to ensure future insights projects are designed with commercial application in mind.

Required Skills & Qualifications

• Requires Bachelor’s Degree and 5+ years in Shopper or Brand Insights, Category Management, or Sales Strategy within the CPG industry.
• Research Design: Experience with a variety of research methodologies, including qualitative and quantitative, focused on understanding shopping behavior and retailer dynamics.
• Commercial Acumen: A deep understanding of the commercial organization of a major beer or CPG organization, distributor dynamics, and retailer/buyer needs and expectations.
• Communication Mastery: Exceptional presentation skills with the ability to influence both internal stakeholders and external retail buyers.
• The Translator Mindset: An innate ability to take a 50-page research deck and distill it into the "must-win" slides for the sales org.
• Data Proficiency: Comfortable navigating complex data sources across multiple sources to find a clear, cohesive story that resonates with stakeholders.

Physical Requirements/Work Environment

• Must be at least 21 years of age.
• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
• Lifting may be required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Able to travel domestically, an average of 30%.

Additional Locations

Chicago, Illinois

Job Type

Full time

Job Area

Marketing

Salary Range

$113,500.00 - $177,600.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor.

Note

No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.