Manager/Senior Manager, Digital Marketing

Responsibilities

• Lead omnichannel efforts by owning and managing the integrated digital plan, aligning channel tactics to brand strategy and ongoing clinical milestones.
• Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
• Maintain and reinforce measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous impact and outcomes.
• Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
• Evaluate, explore, and lead ongoing test/pilot opportunities for digital innovation to drive business impact and outcomes.
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
• Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.

Requirements

• 6+ years of relevant experience with a strong focus on paid media channels.
• Successful product launch experience is required.
• Experience in biotech or pharmaceutical sectors with rare disease experience is strongly preferred.
• Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams.
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities.
• Proven self-starter with the ability to define objectives and pivot when priorities change.

Qualifications

• Master's degree in Marketing, Communications, Public Health, or related field.
• Experience in biotech or pharmaceutical sectors with rare disease experience is strongly preferred.
• Experience in managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem).
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities.
• Proven self-starter with the ability to define objectives and pivot when priorities change.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Experience with data analysis and reporting tools.
• Knowledge of digital marketing platforms and tools.
• Understanding of regulatory requirements and compliance standards.

Benefits

• Market-leading compensation
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Pre-tax commuter benefits (transit and parking)
• Referral bonus for hired candidates
• Subsidized lunch and parking on in-office days
• Comprehensive health benefits including medical, dental, and vision premiums
• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
• Expanded mental health support (therapy and coaching resources)
• Hybrid work model with flexibility
• Flexible, “take-what-you-need” paid time off and company-paid holidays
• Comprehensive paid medical and parental leave to care for yourself and your family
• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

Pay

$143,700 - $191,500 USD

Schedule

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.