Manager, Sales & Marketing Technology

About the Role

Owns the strategy, roadmap, implementation, and value realization of digital tools & technologies supporting the commercial function. The role ensures Sales and Marketing platforms—such as CRM, CPQ, pricing, marketing automation, customer 360, analytics, and next-gen AI-based technologies—enable profitable growth, reduction in cost to serve, regulatory compliance, and superior customer experience. The role bridges commercial strategy, business process design, and enterprise technology delivery in a highly complex, regulated B2B environment. Work cross-functionally with teams in Marketing, Sales, Customer Fulfillment, Supply Chain, and IT to drive continuous improvements and create a customer-centric organization.

Responsibilities

• Own and define the product vision and roadmap for Sales and Marketing tools aligned with commercial strategies
• Translate market, customer, and sales requirements into scalable digital solutions
• Prioritize initiatives based on business value, ROI, compliance impact, and adoption
• Support go-to-market strategies across specialties and commodities businesses
• Own, evolve, and implement CRM, CPQ, pricing, contract management, customer portal, and sales analysis capabilities
• Improve sales productivity through automation and simplified workflows
• Deliver next-gen sales technologies such as AI and ML from conceptualization to delivery
• Develop and implement tools supporting lead management, campaign execution, customer segmentation, and digital engagement
• Enable B2B marketing workflows aligned with distributor and direct-sales models
• Support product lifecycle marketing using digital tools (new product introductions, regulatory updates, substitutions)
• Integrate Sales & Marketing tools with ERP, product master data, regulatory systems, and customer portals
• Ensure data quality, governance, and auditability across commercial systems
• Lead end-to-end delivery of enhancements using Agile or hybrid methodologies
• Partner with IM, data/digital teams, system integrators, and vendors to deliver quality solutions
• Manage global vs. regional requirements and deployment sequencing as required
• Drive user adoption through training, enablement, and change management
• Define and track KPIs such as sales productivity, conversion rates, margin improvement, and cycle time reduction
• Continuously gather user feedback and analytics to refine the roadmap
• Own platform lifecycle management, upgrades, and license optimization
• Evaluate new tools and capabilities (AI-driven pricing, digital self-service, customer analytics)
• Manage vendor and SI performance against delivery and value targets

Requirements

• Bachelor's degree in Business, Engineering, Sciences, Information Systems, or equivalent degree
• MBA or advanced degree preferred
• 10+ years of experience in Product Management, Sales Ops, S&M tools/tech, or Digital Transformation
• Proven experience delivering Sales and Marketing platforms in Chemicals or B2B industrial environments
• Experience working with global commercial organizations and complex product portfolios

Skills

• Strong product management discipline (roadmaps, prioritization, backlog ownership)
• Strong financial acumen (business cases, ROI, value tracking)
• Excellent communication and interpersonal skills across organizational levels
• CRM, CPQ, Pricing, marketing automation platform experience (Salesforce, SAP preferred)
• ERP integrations (SAP preferred)
• Analytics and reporting tools