Manager, Marketing Technology & Automation

About the role

The Manager, Marketing Technology & Automation role at CEA CAPA is responsible for enabling personalized, scalable customer engagement through the company's marketing technology ecosystem. This role partners closely with Growth Marketing, Digital Experience & Technology teams to ensure timely, relevant, and effective communications throughout the student lifecycle. The role also involves establishing AI practices to improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack.

Responsibilities

• Marketing Automation
• Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
• Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
• Manage campaign automation and personalization strategies
• Audience Segmentation & Personalization
• Develop segmentation frameworks
• Implement behavioral and lifecycle triggers
• Support AI-driven personalization strategies
• Improve targeting precision and customer relevance
• Martech Platform Ownership
• Serve as primary administrator for marketing automation platforms
• Ensure integration with Salesforce and other enterprise systems
• Maintain platform documentation, governance, and standards
• Facilitate training & team enablement for key teams that will need to utilize the marketing automation platform
• Serve as primary point of contact for software vendor and implementation partners, including contract renewals, licensing/utilization management and scopes of work
• Technology Innovation
• Evaluate emerging technologies and vendors
• Identify opportunities to improve engagement effectiveness
• Lead recommendations and implementation of new martech capabilities, e.g., SMS optimization, AI tools, personalization engines etc.
• Reporting & Performance
• Monitor automation performance
• Track engagement and journey effectiveness
• Identify optimization opportunities

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1 channels
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
• Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
• Experience evaluating, implementing, and optimizing marketing technology solutions
• Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
• Excellent project and stakeholder management skills

Qualifications

• Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
• Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
• Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
• Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
• Experience working in complex, multi-brand or multi-product environments

Skills

• Strong analytical and problem-solving skills
• Excellent project and stakeholder management skills
• Experience with marketing automation platforms
• Understanding of customer lifecycle management
• Experience with CRM systems
• Experience with AI and personalization tools
• Experience with customer data platforms
• Experience with SMS and mobile engagement
• Experience with marketing technology solutions
• Experience with multi-brand or multi-product environments

Benefits

CEA CAPA offers a comprehensive benefits package including wellness and snacks (in-office), 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time.

Pay

$100,000 - $110,000

Schedule

Full-time