Manager, Pre-Development Marketing

About the role

The Pre-Development Marketing Manager will serve as the lead for Hub Club, responsible for building market awareness, shaping perception, and generating early demand for new development communities prior to launch. This role is focused on establishing Core Spaces’ new developments as the most visible, talked about, and desirable brand in each market before leasing begins.

Responsibilities

• Lead the overarching Hub Club strategy, defining how Core Spaces enters and establishes presence in new markets
• Inform market-specific go-to-market plans inclusive of timelines, key moments (housing fairs, orientations, campus events), and activation strategies
• Conduct ongoing market research to understand student behavior, competitive positioning, and demand drivers
• Build and refine student personas using insights from field activity, campaign performance, and sales team feedback
• Synthesize findings into clear, actionable insights to inform strategy and support New Development teams
• Launch multi-channel campaigns across paid, organic, and on-the-ground channels to build awareness and anticipation
• Develop and test guerilla marketing tactics that break through and create buzz within highly competitive environments
• Oversee the creation and distribution of initial branded materials and giveaways that reinforce campaign messaging and drive awareness
• Identify and secure high-impact advertising opportunities that maximize visibility in each market
• Partner closely with New Development (Sales & Leasing) teams to align on market insights, audience behavior, and positioning
• Deliver a highly informed, engaged, and primed audience to New Development teams at the time of transition

Requirements

• 3-5 years of experience in new development marketing, brand launches, or experiential campaigns
• Proven ability to build momentum and awareness in new or emerging markets
• Experience executing grassroots or guerilla marketing initiatives
• Ability to gather, interpret, and apply market data to inform strategy
• Strong project management skills with the ability to manage multiple markets simultaneously
• Highly proactive, creative, and ownership-driven mindset

Qualifications

• Experience with launching new brands, products, or markets
• Familiarity with Gen Z marketing, campus environments, or youth culture trends
• Experience with partnerships, sponsorships, or NIL-related initiatives
• Experience in student housing, real estate, hospitality, or lifestyle brands

Skills

• Strategic thinking and planning
• Market research and analysis
• Brand development and execution
• Collaboration and partnership building
• Event planning and execution
• Communication and presentation skills

Benefits

• Competitive pay that values your contributions
• Incentives designed to reward your achievements
• Paid flexible PTO to disconnect or celebrate life milestones
• Paid 14+ holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Monthly workshop weeks; fewer meetings & more collaboration
• Robust health plan options that begin within at least 30 days of your employment
• Monthly phone reimbursement
• Wellness allowance and perks, including a yearly subscription to a meditation app
• Employee Assistance Program (EAP) for access to confidential support services
• Company retirement options including 401(k) + matching & Roth account option

Pay

USD $105,000.00 - USD $120,000.00 /Yr.

Schedule

Travel required approximately 30-50%, with increased presence in key markets during launch and activation periods.