Associate Manager, Development Marketing

About the role

The Associate Manager, Development Marketing supports the execution of marketing initiatives designed to generate qualified franchise development leads, support Dine Brands' new unit growth objectives, and assist Field Marketing efforts that help franchisees and operators activate local market opportunities.

Responsibilities

• Social/Digital Campaign Support
• Support development marketing campaigns that generate qualified franchise development leads across the Dine Brands Portfolio.
• Campaign execution across digital, email, paid media, and lead nurturing channels.
• Coordinate with Field Marketing and local marketing initiatives through social media coordination, Canva asset creation, toolkit development, and timely execution of approved campaign materials.
• Affiliate with franchise recruitment trade shows, conferences, webinars, and other events, including occasional travel as needed to support event planning and execution.
• Content & Website Support
• Maintain and update franchise development websites, landing pages, and related digital content.
• Maintain and update franchise development collateral and marketing materials, including brochures, presentations, sales materials, franchise recruitment assets, and email communications.
• Support SEO and website optimization efforts to improve visibility and lead generation.
• Maintain content calendars and ensure messaging aligns with brand standards and growth priorities.
• Social Media & LinkedIn Management Support
• Support the management of franchise development social media channels, with a primary focus on LinkedIn.
• Collaborate with internal stakeholders to identify and develop content opportunities.
• Monitor engagement and channel performance to support audience growth and lead generation goals.
• Cross-Functional Collaboration
• Support Franchise Development and Real Estate teams with marketing content and collateral.
• Collaborate with Brand Marketing, Communications, Legal, and agency partners to ensure materials align with brand standards, approval processes, and business objectives.
• Cook with external vendors and agencies to ensure timely, high-quality delivery of projects.
• Support development marketing projects and special initiatives as needed.
• Support Field Marketing initiatives, including grand opening administration, local store marketing requests, franchisee communications, market-level campaign coordination, and tracking of key deliverables.

Requirements

• Bachelor’s degree in marketing, Business, or related field required.
• 3-5+ years of experience in marketing, digital or content marketing, multi‑unit growth.
• Knowledge of digital marketing channels including paid media, email marketing, SEO, social media, and website management.
• Strong collaboration skills with experience working across cross-functional teams.
• Familiarity with CRM platforms such as Salesforce or similar workflow tools.
• Experience supporting Field Marketing, local store marketing, grand openings, franchisee communications, or market-level campaign execution preferred.
• Excellent project management, organizational, and communication skills.
• Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word).

Skills

• Results-driven marketer with experience in social/digital marketing, content management, lead generation, and campaign execution.
• Highly organized, detail-oriented, collaborative, and has experience with franchise or multi‑unit development marketing.

Benefits

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions. Dine Brands reviews criminal history in connection with a conditional offer of employment. The following is a list of all material job duties which Dine Brands reasonably believes that criminal history may have a direct, adverse, and negative relationship, potentially resulting in the withdrawal of a conditional offer of employment: conduct necessary due diligence on business opportunities and transactions; analyze and handle franchisees’ personal and financial information; and facilitate frequent and close interactions with franchisees and franchisee employees.