Manager, Marketing Business Development

Key Responsibilities

• Hire, onboard, and develop a high-performing MBDR team
• Set clear activity, conversion, and pipeline targets
• Coach reps on cold calling, objection handling, and qualification
• Conduct monthly 1:1s, call reviews, and performance management
• Partner with Field Marketing leader[s] on upcoming events to support pre/post event
• Partner with Inside and Front line sales for smooth lead to opportunity transition
• Own MQL → SAL conversion performance
• Ensure consistent delivery of qualified meetings and pipeline contribution
• Monitor funnel metrics (lead response time, connect rates, meeting quality)
• Enforce SLAs for inbound follow-up and outbound execution

Operational Excellence & Process Discipline

• Establish and optimize outreach cadences and call frameworks
• Ensure Salesforce hygiene (activity tracking, lead status, attribution)
• Standardize qualification criteria and handoff processes
• Drive consistency across regions/campaigns

Marketing & Sales Alignment

• Partner with Marketing on campaign execution, lead quality, and targeting
• Align with Sales leadership on meeting expectations and feedback loops
• Translate campaign strategy into MBDR execution plans

Data, Reporting & Optimization

• Analyze performance data to identify gaps and improvement opportunities
• Report on activity, conversion, and pipeline metrics to leadership
• Optimize scripts, messaging, and targeting based on insights
• Contribute to ROI and attribution tracking (campaign → pipeline)

Required Qualifications

• Bachelor’s degree or equivalent experience
• 5+ years in SDR/BDR/inside sales or demand generation roles
• 2+ years of people management experience
• Proven track record of hitting pipeline or meeting generation targets
• Strong understanding of CRM systems (Salesforce preferred)

Preferred Qualifications

• Experience in a marketing-led demand generation
• Familiarity with tools like 6sense, ZoomInfo
• Experience managing inbound + outbound hybrid teams
• Data-driven mindset with experience using funnel metrics

Core Competencies

• Sales Coaching & Talent Development
• Pipeline & Funnel Management
• Cross-Functional Leadership
• Data-Driven Decision Making
• Execution Discipline & Accountability

Hiring Salary Range

The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply.