Manager, PPC Marketing (Bangkok-based, relocation provided)

About Agoda

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda makes it easier for everyone to explore the world. Today, part of Booking Holdings [NASDAQ: BKNG], Agoda employs over 7,000 people from 90 countries working across global offices. Every day, the company connects people to destinations and experiences with great deals across millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are central to Agoda’s culture, driving curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join Agoda.

Summary

In the online travel industry, rapidly changing user behavior and the growing influence of price comparison websites mean that offering the best price delivers disproportionate gains. Travelers choose Agoda because they are confident they can find the best hotels at the best price. Success requires combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach that anticipates reactions from other players—customers, hotels, competitors, and regulatory bodies. To achieve this, Agoda is seeking a senior leader to craft and execute the company’s global marketing strategy using a wide range of tactics and tools, from price display to machine learning algorithms. The role involves close coordination with senior management, marketing and product teams, and managing and expanding a team of talented pricing campaign managers and analysts.

Responsibilities

• Develop and refine PPC strategy in line with overall business goals and market trends.
• Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
• Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
• Identify and implement process improvements to increase team efficiency and campaign effectiveness.
• Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
• Mentor, train, and develop team members to build skills and support career growth.
• Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
• Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.

Requirements

• Strong analytical skills and a passion for working with data to drive business decisions.
• Advanced proficiency in SQL.
• Experience in the online travel or e-commerce industry is a plus.
• Proven ability to collaborate effectively across teams and cultures.
• People management experience, including hiring, coaching, and developing team members.
• Experience managing budgets and delivering results against financial targets.
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
• Exposure to product development, technology, or working with IT teams is an advantage.