Marketing Manager, Go-To-Market

Role Overview

The Marketing Manager, Go-To-Market plays a pivotal role in launching and managing co-marketing initiatives for new partners at Imprint. This role requires a strong understanding of GTM strategy, campaign development, and multi-channel marketing execution. Key responsibilities include defining launch strategies, building multi-channel plans, and ensuring consistent messaging across all marketing surfaces.

What Success Looks Like in the First 90 Days

• Established strong working relationships with key partners and internal stakeholders
• Lanched or optimized at least one co-marketing program with measurable impact on partner-driven acquisition
• Developed a clear view of the partner marketing landscape and identified 2 to 3 high-priority growth opportunities
• Built repeatable frameworks for partner campaign briefs, launch playbooks, and performance reporting
• Earned trust as a proactive, high-judgment marketing partner who moves fast and communicates with clarity

What You'll Own

• Launch Strategy and Planning
• Workback Schedule and Execution Management
• Partner Education and Relationship
• Co-Marketing Programs
• Institutional Knowledge and Standards

Qualifications

• Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results
• Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
• Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end
• Experience working cross-functionally with business development, growth, product, and creative teams
• Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through
• Clear, compelling communicator in writing, in presentations, and in partner-facing settings
• Data-informed approach to evaluating campaign performance and optimizing programs

Nice to Have

• Experience in fintech, consumer finance, payments, or card-linked loyalty programs
• Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing
• Experience building partner marketing functions or playbooks from the ground up
• Background in high growth startup or scale-up environments

Perks & Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Full coverage, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage including access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units

Company Culture

Imprint is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. We welcome talented individuals from all backgrounds who want to build the future of payments and rewards.