Marketing Manager, Go-To-Market

The Marketing Manager, Go-To-Market role at Imprint is responsible for launching and executing marketing strategies for new partner integrations. Key responsibilities include:

• Defining launch strategy and target segments for every new partner integration

• Building multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic

• Ensuring launch readiness and execution across all marketing surfaces

• Managing launch workback schedules and execution plans end-to-end

• Driving cross-functional alignment and accountability across teams

• Developing and executing co-marketing programs with Imprint's brand and retail partners

• Collaborating with Business Development, Growth, and Product to translate partnership milestones into marketing activations

• Building and maintaining Imprint's marketing launch playbook and standards

About the role

This is a high-impact individual contributor role reporting directly to the VP of Marketing, sitting at the intersection of brand, growth, and partnerships.

Responsibilities

• Own launch strategy and target segments for every new partner integration

• Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic

• Own launch readiness and execution across all marketing surfaces

• Manage launch workback schedules and execution plans end-to-end

• Drive cross-functional alignment and accountability across teams

• Develop and execute co-marketing programs with Imprint's brand and retail partners

• Collaborate with Business Development, Growth, and Product to translate partnership milestones into marketing activations

• Develop and maintain Imprint's marketing launch playbook and standards

Qualifications

• Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results

• Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)

• Experience owning launch timelines, workback schedules, and cross-functional execution plans end-to-end

• Experience working cross-functionally with business development, growth, product, and creative teams

• Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through

• Clear, compelling communicator in writing, in presentations, and in partner-facing settings

• Data-informed approach to evaluating campaign performance and optimizing programs

Perks & Benefits

• Competitive compensation and equity packages

• Leading configured work computers of your choice

• Flexible paid time off

• Full coverage, high-quality healthcare, including fully covered dependent coverage

• Additional health coverage including access to One Medical and the option to enroll in an FSA

• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

• Access to industry-leading technology across all of our business units

Company Overview

Imprint helps the world's best brands grow the lifetime value of their customers. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members and efficient and profitable relationships for our brand partners. We are backed by leading investors and are building a world-class team to redefine how people pay and how brands grow.