Manager, Performance Creative Strategy
About the role
HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join the Performance and Innovation Team. This role reports to the Head of Creative Production and partners closely with the Brand Creative team and Growth Marketing teams. The Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for growth partners.
You will work in a fast-paced environment, finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, and Google. You will collaborate with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative management to drive results.
Responsibilities
- Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels.
- Bring learnings and insights to every project to ensure best-in-class creative delivery.
- Identify key creative testing opportunities and brief assets that align with testing goals.
- Develop a deep understanding of what performs and what does not, pushing to unlock new growth via paid channels in partnership with product marketing and growth marketing.
- Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results.
- Monitor and analyze the performance of Performance and Innovation assets, using data-driven insights to identify areas for optimization and improvement.
- Share performance insights and next steps regularly with marketing leadership and creative partners.
- Work across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels.
- Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance.
Requirements
- Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent.
- 5-7 years of creative strategy/marketing experience, ideally at a start-up, specifically on a team that handles high-volume output and drives results for a fast-growing business.
- Experience writing creative briefs and providing thoughtful feedback for marketing assets.
- Excellent interpersonal, verbal, and written communication skills.
- Experience in planning and executing marketing campaigns from start to finish.
- Fluency in paid social media channels and growth marketing.
Skills
- Entrepreneurial, strategic, and analytical mindset.
- Contagious “can-do” attitude that thrives in fast-paced environments.
- Passion for owning projects from start to finish.
- Comfortable leading through ambiguity and digging into details to solve problems.
- Strong collaboration skills across cross-functional teams.
Benefits
- Competitive salary and 401k company match that vests immediately upon participation.
- Flexible Spending Account (FSA).
- Pre-tax commuter benefits.
- Generous parental leave of 16 weeks, PTO, and holidays.
- $0 monthly premium and other flexible health plans effective the first day of employment.
- 85% discount on your HelloFresh subscription (as well as other product initiatives).
- 15% discount on friends & family meal kit subscriptions.
- In-office snacks, weekly catered lunches, and fun events.
- Company-sponsored outings and Employee Resource Groups.
- Collaborative, dynamic work environment within a fast-paced, mission-driven company.
Pay
New York Pay Range: $101,430—$117,300 USD