Manager, Creative Strategy

About the Role

Snap Inc. is a technology company focused on the camera as a tool to improve human communication and expression. This role is for a Manager, Creative Strategy on the LCS team in the Americas, requiring a dynamic leader who combines strategic vision with hands-on execution. You will drive growth for Snap’s largest clients while managing and developing a high-performing team.

Responsibilities

• Manage, mentor, and inspire a team of Creative Strategists, fostering collaboration, innovation, and excellence.
• Work hands-on with key large-sized clients across the Americas to develop creative advertising strategies leveraging Snap’s Ad Products.
• Collaborate with Sales, Product, and Marketing teams to align on business objectives and execute creative solutions.
• Lead the development and implementation of creative strategies that align with Snap’s business goals and client needs.
• Balance performance and brand marketing to deliver holistic solutions driving measurable outcomes and long-term brand equity.
• Use insights and analytics to inform creative strategies and ensure campaigns meet or exceed client objectives.
• Represent Snap Inc. as a subject matter expert at client meetings, industry events, and internal forums.

Requirements

• 10+ years of experience in creative strategy, brand marketing, or a related field.
• 3+ years of experience managing and developing teams.
• Demonstrated success in delivering both direct-response (DR) and brand campaigns.
• Hands-on experience working with large clients across a range of categories.
• Proven expertise in performance and brand advertising, with a strong track record in social marketing solutions.
• Core knowledge of creator marketing, including strategic solutions for organic and paid campaigns.
• Exceptional leadership and people management skills.
• Deep understanding of compelling creative strategies for large clients.
• Strong communication and presentation skills, with the ability to influence senior stakeholders.
• Analytical mindset, leveraging data and insights to inform creative decisions.
• Ability to work effectively in a fast-paced, cross-functional environment.

Preferred Qualifications

• Strong knowledge of Snapchat’s tools and platforms.
• Experience developing scalable, repeatable creative frameworks.
• Proven ability to balance hands-on client work with team management.
• Passion for innovation and creativity in advertising.
• Experience working in a sales-facing role within a creative strategy team at a platform.
• Proven experience motivating and working with high-performance global teams.

Work Environment

Snap Inc. practices a “default together” approach, expecting team members to work in an office 4+ days per week to foster collaboration and culture.

Benefits

Snap Inc. offers comprehensive benefits, including:

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that include equity (RSUs) to share in Snap’s long-term success.

Pay

In the United States, work locations are assigned a pay zone determining the salary range for this position. Starting pay is based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the range.

• Zone A (CA, WA, NYC): $173,000–$259,000 annually.
• Zone B: $164,000–$246,000 annually.
• Zone C: $147,000–$220,000 annually.

This position is also eligible for equity in the form of RSUs.