Jobs · Marketing · North Carolina

Creative Strategy Manager

Scouting America · Charlotte, NC · 1 mo ago
On-siteMarketing$95k–$125k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes a job summary and essential functions etc. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when there is real specific content. We have content: job summary (About the role). Essential Functions (Responsibilities). Job Competencies (Knowledge, Skill, Ability) could map to Skills and Requirements? Minimum Qualifications (Education, Experience) -> Requirements/Qualifications. Preferences maybe part of Qualifications. Conditions of Employment (Physical Requirements, Work Environment) maybe not needed; we can drop as boilerplate? It's not cookie/legal but it's still specifics; but we may include under Requirements? However guidelines: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Conditions of Employment is not boilerplate but it's about physical requirements; maybe we can include under Requirements? But we have limited sections; we can include a section for Requirements (education, experience) and Qualifications (maybe same). Better to follow typical: About the role (job summary). Responsibilities (essential functions). Requirements (minimum qualifications). Skills (job competencies). Pay (salary range). Benefits? Not mentioned, so omit. Schedule? Not mentioned, omit. Also we might include Qualifications separate? The instruction says use headings for those specific names; we can decide to include only those with content. We have content for About the role, Responsibilities, Requirements, Skills, Pay. We'll output those. We must not repeat job title as heading. No Job ID. We need to use
  • for any list of duties/requirements/benefits, and

    for prose. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include details from each section. Let's extract: About the role (Job Summary): "The Creative Strategy Manager will lead the creative strategy, execution, and brand expression across all customer touchpoints. This role is responsible for overseeing a multidisciplinary team of designers, copywriters, and photographers while ensuring the consistent delivery of compelling, on-brand creative that supports business objectives and enhances the member and customer experience." Also earlier paragraph: "The Creative Strategy Manager will champion innovation, foster a culture of collaboration and creativity, and leverage emerging technologies, including AI-powered creative and productivity tools, to improve workflows, accelerate execution, and elevate creative outcomes. They will partner closely with the other Marketing managers and cross-functional stakeholders to ensure projects, campaigns, and product launches are delivered on time, on budget, and with exceptional quality." We can combine into About the role prose. Responsibilities (Essential Functions): list bullet points: - Develop and execute the creative vision and brand strategy across retail, eCommerce, marketing, product, and member-focused initiatives. - Ensure consistent application of brand standards, messaging, and visual identity across all customer and member touchpoints. - Lead the creation of integrated marketing campaigns and creative solutions across print, digital, social media, photography, video, email, merchandising, and packaging channels. - Direct, mentor, and develop a high-performing team of creative professionals, including copywriters, senior graphic designers, and photographers, fostering a culture of innovation, collaboration, and accountability. - Partner with the Campaign Operations Manager to align creative development with project timelines and delivery workflows. - Establish team priorities, manage workloads, and align creative resources with organizational goals and business needs. - Oversee creative operations, project workflows, budgets, timelines, and resource allocation to ensure efficient and high-quality execution. - Drive continuous improvement of creative processes, tools, and workflows to enhance productivity, scalability, and business impact. - Champion the adoption of AI-powered tools and emerging technologies to improve creative development, content creation, and operational efficiency. - Lead creative production activities, including photography, video, art direction, content development, and collaboration with internal and external production partners. - Partner with cross-functional leaders, agencies, freelancers, and vendors to translate business objectives into effective creative strategies and successful campaign execution. - Performs other job-related duties as assigned. We need to keep all. Requirements (Minimum Qualifications): Education Level: Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or related field. Experience: 8+ years of progressive creative, graphic design, or brand marketing experience in a fast-paced environment. 3+ years of experience leading and developing creative teams. Certification/License: None. Preferences: Previous experience supervising employees. Any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above-specified education and experience requirements. We could put as prose or list. Since it's a list of items, we can use

    • . But we need to preserve details. We'll list each. Skills (Job Competencies): Knowledge of: list; Advanced knowledge of Adobe Creative Cloud applications; Skill in: list; Ability to: list. We'll break into sublists? Could just make a single list but might lose nuance. Better to keep as prose with sub-bullets? The instruction: use
      • for any list of duties/requirements/benefits. For skills, we have multiple categories; we can still use lists. We'll create sections:

        About the role

        ...combined prose...

        Responsibilities

        • ... each bullet ...

        Requirements

        • ... each bullet ...

        Skills

        • ... maybe separate sublists? Could just list each competency as a bullet with sub-bullets? But we cannot nest
            inside
          • ? We can but it's okay. Simpler: each main bullet as a line with description. We'll list: - Knowledge of: Print production, retail signage, packaging, catalogs, direct mail, and digital marketing channels including web, email, social media, and eCommerce; AI-powered creative and productivity tools and their application to creative development, content creation, and workflow optimization; creative production processes, agency management, vendor relations, and budget administration. - Advanced knowledge of Adobe Creative Cloud applications, including InDesign, Illustrator, Photoshop, Lightroom, and related creative tools. - Skill in: Proven leadership skills in managing multidisciplinary teams, including designers, copywriters, photographers, and external creative resources; strong visual storytelling, concept development, and presentation skills; strong project management, prioritization, and organizational skills; exceptional communication, stakeholder management, and relationship-building skills. - Ability to: Balance strategic thinking with hands-on creative execution; maintain high levels of quality, creativity, and attention to detail while working in fast-paced, deadline-driven environments; collaborate effectively across multiple business functions and organizational levels; develop and execute successful brand strategies, integrated marketing campaigns, and creative solutions as demonstrated through a strong portfolio of work. That's fine. Pay: Salary Range: $95,000 - $125,000. We'll put in

            under

            Pay

            . We must not include Benefits or Schedule sections. Now output HTML fragment only. Check for any duplicated lines: we have not repeated. Make sure we preserve all substantive information: Did we miss anything? The earlier paragraph about championing innovation etc is included in About the role. The job summary included. The essential functions list we captured all bullet points. The job competencies we captured. Minimum qualifications we captured. Preferences we captured as bullet. Conditions of Employment we omitted (physical requirements, work environment). Are those considered substantive? They are details about physical requirements and work environment. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Conditions of Employment is not boilerplate but it's about physical requirements. However we have no section for that; we could include under Requirements maybe as a bullet. But we already have Requirements section for education/experience; we could add physical requirements there. However the instruction says prefer a few substantive sections over many thin ones. Adding physical requirements may be okay as part of Requirements. But we need to decide if we should include them. The posting includes: Conditions of Employment: Must pass a criminal history background check. Physical Requirements: Visual acuity... etc. Work Environment: Employees work in an office environment... etc. These are substantive. Should we include them? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should include them. Where to put? Could be under Requirements or a separate section like "Working Conditions". But we only allowed headings from the list. Could we add a section like "Requirements" and include those details as bullets? That would be okay. However the heading "Requirements" is already used for education/experience; we could expand it to include also conditions. That would still be a single Requirements section with mixed content. That's acceptable. Thus we need to add bullets for: - Must pass a criminal history background check. - Visual acuity to read information from computer screens, forms, and other printed materials and information. - Finger dexterity for extended keyboard use and data entry. - Hearing acuity for verbal communication, conversations, face-to-face interactions, and/or responses via telephone and telephone systems. - Speaking ability for general communication and ability to clearly enunciate in conversations with others. - This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required. - Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone. - Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. - Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds. - Work Environment: Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. - Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures. We need to ensure we don't duplicate. Some sentences repeat similar content; we can keep as is. Now we need to incorporate these into Requirements section. Let's craft Requirements bullets: - Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or related field. - Experience: 8+ years of progressive creative, graphic design, or brand marketing experience in a fast-paced environment; 3+ years of experience leading and developing creative teams. - Certification/License: None. - Preferences: Previous experience supervising employees; any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above-specified education and experience requirements. - Conditions of Employment: Must pass a criminal history background check. - Physical Requirements: Visual acuity to read information from computer screens, forms, and other printed materials; finger dexterity for extended keyboard use and data entry; hearing acuity for verbal communication and telephone interactions; speaking ability for clear enunciation; primarily sedentary office work with occasional standing/walking; finger dexterity needed for computer keyboard/calculator and standard office equipment; vision to read printed materials and computer screen; hearing and speech for in-person and telephone communication; occasional bending, stooping, kneeling, reaching, pushing, pulling drawers; ability to lift, carry, push, pull up to 25 pounds. - Work Environment: Office environment with moderate noise levels, controlled temperature, no direct exposure to hazardous physical substances; may interact with upset staff and public/private representatives while interpreting/enforcing policies. We need to be careful not to lose detail. We'll keep each as separate bullet for clarity. Now Skills section: we already have. Now Pay: Salary Range: $95,000 - $125,000. Now produce HTML. Check that we didn't include any boilerplate like "Performs other job-related duties as assigned." That's part of Responsibilities, we included. Now output

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