Creative Strategy Manager

About the Company

Linqia is the leader in the growing influencer marketing industry. We partner with the world's largest brands including Danone, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing. We value intelligence, recognize talent, and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer-first attitude that adds true value to everything we touch.

About the Role

The Creative Strategy Manager will work closely with the VP, Creative & Client Strategy to oversee the Creative Strategy team, helping deliver against team goals while acting as a mentor and guide to more junior team members. This role will also serve as a senior support to Linqia's revenue organization across a broad range of clients.

Responsibilities

• People & Processes:
  • Assist with and develop process improvements for employee growth, development, and hiring
  • Collaborate with the VP, Creative & Client Strategy on team goal setting, tracking, and delivery
  • Manage bandwidth, allocate projects, and prioritize resources for the Creative Strategy team
  • Act as a people manager for 5+ Creative Strategists
• Creative (Pre-Sale):
  • Ideate on insight-driven creator campaign ideas for our clients
  • Lead the creation of new business proposals
  • Design slides for proposals and proactive decks (using Canva templates)
  • Create social media mocks, including editing images and copywriting, for proposals and proactive decks
• Creative (Post-Sale):
  • Craft creative briefs for creators, including sourcing music and designing mood boards
  • Give creators feedback on their creative concepts to up-level their creative executions
• Creative (Cross-Client):
  • Act as a thought leader when speaking about social media and influencer creative trends internally and within the industry

Requirements

• 7-12 years experience in creative and/or social and/or content strategy
• At least 2 years of managerial experience
• Experience working with creators
• Strong background in either art direction, copywriting, or creative strategy
• Bachelor's degree or equivalent
• Located in the NYC area and able to commute to the office 3 times a week

About the Team

The Creative Strategy Manager will be part of the Creative Strategy team, which is responsible for delivering world-class influencer marketing creative strategy, solutions, and content for Linqia's clients. Team members embody Linqia's core values:

• Be human
• Act like an owner
• Move fast and learn from it
• Create great experiences
• Be a problem solver
• Data wins

Team ethos includes:

• Being great partners to colleagues and clients
• Eternally curious and always learning
• Open to change as the industry, Linqia, and processes evolve

Location

New York City (hybrid)